You’ve just written an article. And you think it’s pretty good. But is it fit to compete with the millions of other articles in Google’s index on the same topic?

In this post, I’ll explain how to boost your articles to be the most relevant for a person’s search on the topic.

Read to learn:

• What Is an SEO Article?
• Why Should You Write an SEO Article?
  1. Web Content Is Why Google Exists
  2. Google’s Algorithm Is Getting Smarter, but Still Needs Help
  3. Being Found for a Search Can Impact Your Revenue
  4. Establish Your Expertise and Authority on a Topic
  5. Delight Your Audience
  6. Beat Your Competition in the Search Results
• How Do You Write an SEO Article? 7 Key Steps
  • Step 1. Define the Document Specs
  • Step 2. Research Keywords (aka Search Queries)
  • Step 3. Identify and Analyze the Competition
  • Step 4. Create Expertly Written Content
  • Step 5. Optimize the Content in Your SEO Article
  • Step 6. Review the Content
  • Step 7. Track the Content’s Performance
• Compete Better in the Search Results with Optimized Articles
• FAQ: How can an SEO article improve my website’s visibility and help it drive more organic traffic?

What Is an SEO Article?

An SEO article is a piece of written content, like a blog post, featured on your website as a page with a unique URL.

An SEO article educates, informs, and entertains your target audience with expertise and quality.

An SEO article is also optimized for search engines to have a better chance of getting on Page 1 of the search results.

Why Should You Write an SEO Article?

Here are six reasons why you should write an SEO article.

1. Web Content Is Why Google Exists

Webpages, including articles, are what search engines like Google store in their index.

When someone performs a search, the engine analyzes their query and matches it to the most relevant indexed items.

Without these webpages, Google would have nothing to show users in its search results.

2. Google’s Algorithm Is Getting Smarter, but Still Needs Help

An SEO article is optimized for search so that it can help search engines better understand what the topic is about (see Google’s Search Essentials for more on this).

This increases the chance it will be considered relevant to a query and show up in the top results.

3. Being Found for a Search Can Impact Your Revenue

The organic search channel drives more than 50% of traffic to a website on average (and up to 64% for B2Bs). Organic search is also responsible for up to 59% of revenue over other channels.

4. Establish Your Expertise and Authority on a Topic

Google places more value on websites with high expertise and authority, and a well-written article is one of the key ways to demonstrate this.

5. Delight Your Audience

SEO articles can result in things like return visits to your site, more time on your site viewing other content and conversions.

Creating compelling and useful content will likely influence your website more than any of the other factors discussed here.

Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums or other means. That can also translate to relevant links to your site, another SEO factor.

6. Beat Your Competition in the Search Results

A search-optimized article uses data to make it better. Find out what the top-ranked content is doing on the same topic. Then, you can meet or exceed it.

For more, see: SEO Should Beat the Competition, Not the Algorirhm.

How Do You Write an SEO Article? 7 Key Steps

To write an SEO article, follow these seven key steps:

Step 1. Define the Document Specs

At the top of your document, create a table with key details for new content. This table helps you organize all the details of a well-optimized article before you publish.

First, specify the basic article specs such as the topic, target keywords, meta title, meta description and URL.

You might add other things, too, like the date written, a place for notes about the content and anything else that is helpful to you and your teams.

You may not have all the information to fill in this table upfront, but it’s there to populate as you go along in the process.

Step 2. Research Keywords (aka Search Queries)

What is your audience typing into Google’s search bar when looking for the info you have on your website?

In its SEO Starter Guide, Google explains the very basics of keyword research:

You want to have at least one primary search term you optimize your article with and up to two secondary keyword phrases.

Does that mean you have to use more than one? No. But it can be an advanced strategy for some.

For more, check out:

• Our free keyword suggestion tool to get started.
• Our article on how to do keyword research for SEO.

Step 3. Identify and Analyze the Competition

Did you know your online competition is the top-ranked pages for your keywords? These are the webpages in which you are vying for attention in the search results.

Once you have your keywords, you can begin a competitive analysis. Using the right SEO tools — like our AI-powered content development suite at PreWriter.ai or the SEOToolSet® — you can find out which pages are ranking in the top spots on Google for your search query.

With PreWriter, you can research and structure your SEO article before writing by analyzing top-ranking pages. It gives you:

• A full-page analysis of the top search results for your keyword.
• Outlines based on content published by competitors to show you how to make it better.
• Keyword recommendations based on real search intent.
• Meta descriptions and related questions for more relevance.

And with the SEOToolSet, you can:

• Track keyword rankings over time.
• Look at top-ranking competitors to see how they optimize their content.
• Evaluate title tags, meta descriptions and keyword usage in competing pages.
• Assess readability and content length to match or improve content that performs best.

Remember that all of this is in real-time before or during the writing process, not after.

Step 4. Create Expertly Written Content

Google wants the top search results to have an element of expertise. That’s because Google wants its users to be satisfied with its results. Quality content keeps your audience happy, too.

That said, before you write an article, make sure you have at least one of the following:

• Subject matter expertise or a subject matter expert you can interview.
• Writing ability or a professional writer or editor.
• Tools to help with efficiency and optimization.

From Google’s helpful content documentation, Google recommends the following ways you can create quality content:

• Self-assess your content using their list of questions on quality and expertise.
• Provide a great page experience.
• Focus on people-first content.
• Avoid creating search engine-first content.
• Get to know E-E-A-T and the Search Quality Rater Guidelines.
• Ask “who, how and why” about your content.

Keeping Google’s guidelines in mind for writing quality, helpful content, you will now create the content.

How you create the content is up to you, but keep in mind it must pass the quality test no matter how it’s made.

Generative AI is helping many businesses create content. (You can check out our AI tool, PreWriter.ai.)

For those businesses that already have skilled writing pros, AI tools are helping them automate certain parts of the content creation process.

For other businesses that lack the in-house expertise of a writer, they are also relying on AI to draft content. But, you must be careful when going this route.

AI cannot replace human creativity, insight and experience — and Google knows this. In March 2024, Google unleashed new spam policies on AI-created content and many sites were penalized.

The bottom line is this: Just because we have AI as a tool, we should not view it as a replacement for talent.

We must keep our brand image and audience in mind, and make sure the content we create is still innovative.

So where does that leave businesses? No matter how you are using AI, there needs to be a system in place to preserve quality.

• Some businesses may prefer to have writers create the content but use AI to automate parts of the process, like outlines, research and editing.
• Other businesses might like to have Gen AI deliver first drafts, and then have subject matter experts edit the content for accuracy and impact.

I’ve written about this topic at length, and you can explore more here:

• Stress-Free Writing: How To Streamline Your Content Creation Process
• Crafting High-Quality SEO Content: A Comprehensive Guide
• The AI Content Quality Discussion: 7 Steps To Improve AI Content
• 3 ways to add a human touch to AI-generated content (Search Engine Land)
• How to survive the search results when you’re using AI tools for content (Search Engine Land)
• AI content creation: A beginner’s guide (Search Engine Land)

Step 5. Optimize the Content in Your SEO Article

At this point, you should have both the well-written article and your keywords. Now is the time to optimize.

It’s worth noting that an article will be naturally optimized when you write it. That’s because if you write enough (quality) words on a subject, the words you use will describe the content well.

So why optimize? To help your great content better compete in the search results.

Using specific keyword queries in your content tells Google that this piece of content is a better match to the query of the searcher than other content out there.

First, figure out how you can switch up a few words or phrases with your key terms.

Rule No. 1: Always make sure it reads well. Slapping your keywords in any old place without regard to grammar can make your article look spammy to Google and annoy readers.

In general, you want your keywords to be evenly distributed throughout the content from top to bottom.

For more on this, see:

• How to use keywords in content.
• Our always-up-to-date SEO checklist for more optimization ideas.
• Our article on optimizing page content.

Step 6. Review the Content

Next up — your SEO article needs to be reviewed and edited to make sure it’s written well, free of errors and follows Google’s guidelines before you publish. How this process looks will depend the size of your company and/or circumstances.

An important thing to keep in mind: if you decide to publish guest posts on your site, hold the content to the same standards you would as if you made it in-house. Substandard content can hurt your site quality.

For example, guest posts done wrong can cause a site to get hit with a manual penalty by Google.

Step 7. Track the Content’s Performance

Writing an SEO article is not a set-it-and-forget-it approach. You will want to track the performance of that article and learn from the data.

You can see how an SEO article is performing in search by using Google Analytics. You’ll want to look at things like:

• The number of page views.
• Average time on page.
• What queries are bringing search traffic to that SEO article.

With this data, you can:

• Learn what’s working and not working in comparison with your other SEO articles.
• Update the content with new, more relevant keywords.

Compete Better in the Search Results with Optimized Articles

An SEO article is a quality, search-optimized article written for readers and search engines. Optimized articles have a better chance of ranking higher and bringing in more qualified web traffic.

Follow the steps we’ve discussed, and you’ll win over your readers and search engines in no time.

Our SEO experts can help you create high-quality, optimized content that outperforms your competitors.

FAQ: How can an SEO article improve my website’s visibility and help it drive more organic traffic?

SEO articles have a ton of benefits. They give value to your audience with helpful information, establish you as an expert in your niche, and when done right, they bring in more leads, customers, sales and revenue. Include SEO articles in your marketing strategy if you want more online visibility and traffic.

Start by doing keyword research to learn what your audience is searching for. Add those words throughout your content. Engaging articles keep people coming back for more and tell search engines you have quality material to offer.

Next, focus on on-page SEO. Optimize meta titles, descriptions and header tags to structure your content effectively. Consider including images, videos and infographics to increase engagement with readers.

Link building is key to increasing any website’s credibility and user experience — be sure to add new articles with timely information regularly to keep repeat visitors.

A mobile-friendly website makes users and search engines happy. Focus on making your website fast, and use secure connections for a better user experience.

SEO articles are an effective way to increase website visibility and drive organic traffic. Optimize them using the tips above to attract visitors who are likely to convert into long-term customers.

Step-by-Step Procedure

1. Determine who it is you wish to reach with your article.
2. Use tools like PreWriter.ai, SEOToolSet, Google Keyword Planner, Ahrefs or Semrush to do keyword research.
3. Understand what it is your audience is searching for. Are they looking for information, comparisons, products, or services?
4. Look at the content your competitors are producing, specifically top-ranking articles.
5. Structure your content logically with clear sections.
6. Write a catchy title that uses keywords to draw readers in.
7. Draw in readers with an introduction that highlights their issues and gives them viable solutions.
8. Use keywords naturally throughout your content. Avoid keyword stuffing.
9. Your content should be written in short paragraphs. Include bullet points and bolded text to make important points stand out.
10. Internal links to relevant content on your site improves navigation and builds SEO value.
11. External links to authoritative sources gives your points more credibility.
12. Tell readers what to do next. Do they sign up? Buy something?
13. Write concise meta tags which contain keyword-rich meta titles and descriptions that include pertinent terms.
14. Use the correct heading tags (h1, h2, etc) to organize and structure your content.
15. Add alt text to your images.
16. Incorporate engaging elements like images, videos, infographics, etc.
17. Share your great content with your audience on social media.
18. Connect with industry influencers and bloggers to build authority through quality backlinks.
19. Refresh outdated content regularly.
20. Create a responsive design to optimize content for mobile users.
21. Reduce image file sizes and use caching techniques to make pages load faster.
22. Secure your site with SSL encryption to build trust.
23. Track rankings, traffic, engagement, and other performance metrics using Google Analytics and Search Console.
24. Frequently refine your content based on performance data and user feedback.

The post What Is an SEO Article? Why Should You Write One? And How? appeared first on Bruce Clay, Inc..

It’s content-planning time, and you’re feeling the pressure of what topics to cover in the coming months. Not knowing which type of content is the most effective for your SEO program can result in subpar ROI.

You’re going to invest the time and resources into your content, so make it count. In this article, I’ll outline three content formats that are proven to get results so that when you’re ready to plan your SEO content calendar for the month, you can build them into your workflow:

1. Long-Form Blog Posts
2. Listicles
3. Video Content

• Final Thoughts
• FAQ: How can I evaluate different content formats to identify the ones that drive the most SEO success?

1. Long-Form Blog Posts

Here’s one format that’s been proven to drive results — but I’ll preface this by saying that there is no “one” uniform word count requirement to rank in the search results.

Rather, you need to see what the competition is doing and match them or do better, and make sure the word count is appropriate for the topic.

So, for some keywords and topics, it may only require 500 words to be sufficient, while others will do better at thousands of words.

The bottom line is to always let the research drive the word count. And remember that Google has said there is no minimum word count for ranking. (For more, check out Google Looking for a Minimum Word Count on Webpages?.)

That said, there has been some research that suggests longer form articles perform better and drive more traffic.

For example:

• HubSpot research found that articles between 2,250 and 2,500 words attracted the highest organic traffic. Posts of more than 2,500 words garnered the most social media shares and inbound links. This is supported by earlier research from the company that found the optimal blog post length for SEO is between 2,100 and 2,400 words.
• A Semrush study found that articles that are more than 3,000 words attract nearly three times more traffic compared to those with 900 to 1,200 words. That same study found that longer-form content got four times as many social shares and 3.5 times more backlinks.
• Backlinko conducted research that showed long-form content receives 77.2% more backlinks than shorter articles.

How to succeed at long-form posts:

• Pick a good topic driven by keyword and competitor research. Make sure the topic supports your overall website themes, and analyze competitor content to see what’s out there first. Think about angles such as “ultimate” guides, industry studies or trend analysis.
• Create a thorough outline. You can use AI for help here, like our tool, Prewriter.ai, to exceed what the competition is doing with their content.
• Give detailed insights with practical tips, examples and data. There’s a lot that goes into creating quality content. I suggest reading Crafting High-Quality SEO Content: A Comprehensive Guide for more on this.
• Make it readable. Long-form posts require effort to read. Make it easier for readers by using heading tags (like H2, H3), bullet points and visuals to break up the text.
• Optimize the content for search with relevant keywords. Be sure to review the use of important keywords in the content, such as in the meta tags, headings, introduction of the article and throughout the text. You can check out this article on how a WordPress SEO plugin can help you optimize your content with keywords for more information on how to make this piece easier.

Of course, you can also read the research in the three studies linked above for more tips on how to formulate your long-form articles.

2. Listicles

Listicles — who doesn’t love them? They work because they are easy to consume. And they’re effective.

According to BuzzSumo research, listicle-type headlines get more engagement on social media. More research from BuzzSumo and Moz supported this, also showing lists tend to get more links.

Here are some key features of a successful listicle:

A catchy headline. Listicle-focused headlines with a number in them usually get more engagement — if you’re already doing this, you’re ahead of the game. But you can always put a little extra effort into making it stand out. Check out my article on crafting headlines, and lean on AI tools to give more variations of what you’ve got.

Skimmable structure. By nature, listicles are easy to read because they are numbered. But make sure you are also using heading tags, keeping paragraphs on the shorter side and using bullet points where you can.

Numbered list format. Oddly enough (pun intended), odd numbers are sometimes more effective. So, when you’re thinking about how many “things” to include in your listicle, consider using an odd number.

Practical and actionable advice. The meat of the content will be the guidance you provide. Be sure to include something actionable for the reader to use. Keep each section concise and focused. Strike a good balance between providing enough detail to be useful without overwhelming readers. You can link out to additional resources for deeper dives.

Social media-optimized. Because listicles are so attractive on social media, make sure you incorporate ways for your readers to share the content easily, and have great preview images.

3. Video Content

Video content is important to a holistic SEO program. Consider that 90% of videos in Google’s search results come from YouTube and that the video-sharing platform is also ranked No. 2 in most popular social media networks.

According to Wyzowl, 86% of video marketers say video has helped them increase web traffic, and 87% say video has directly increased sales.

Here are some things to consider as you create and optimize video content:

Choose the right platform. As mentioned, YouTube videos show up in the results a majority of the time. It’s smart to consider YouTube a part of your overall digital marketing strategy.

Define the topic. Before you even create the content, you’ll want to target the queries that most often show video results in search, and then make videos for them. Google’s Gary Illyes agrees: “When you see a video universal on the web search results, then you probably want to start thinking about creating a video for that.”

Understand the technical formatting. Videos that are up to two minutes long have the most engagement, according to Wistia. Also, consider the resolution. Most videos will only need a resolution of 1080p. Take note of your sound quality, too.

Optimize the videos. YouTube SEO includes tactics such as using your targeted keyword(s) in your video file name, optimizing the video’s title with targeted keywords, creating a detailed video description and optimizing it with targeted keywords. You can learn more by reading A CMO’s Guide to YouTube SEO in Less Than 5 Minutes and A Quick Beginner’s Guide to Video Marketing and Optimization.

Final Thoughts

Content that generates the results you need doesn’t take one form. When you’re planning out your content strategy, try including long-form blog posts, listicles and videos — they are proven to increase links, traffic and engagement.

Our SEO experts can help you deliver the right content to your audience, driving engagement and organic traffic.

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FAQ: How can I evaluate different content formats to identify the ones that drive the most SEO success?

Evaluating content formats for SEO success is much like solving a puzzle; all it requires is finding all of its pieces. Begin by understanding both what search engines want and what your audience actually desires; consider each format like an assortment of chocolates: video, infographics, blogs, or podcasts all have different flavors that attract different kinds of visitors. Use tools like Google Analytics and SEMrush to evaluate which formats bring in traffic most efficiently.

As part of your SEO climb, testing and tweaking activities based on what the data reveals are crucially important. Pay special attention to details like page loading times, mobile device performance, and content freshness. A/B test different formats to find the one that best resonates with your audience.

Mixing formats can significantly enhance your SEO efforts. Pairing blog posts with infographics can keep visitors on your site longer while demonstrating to search engines that your content is of superior quality. Use social media as an amplifier to reach a broader audience, earning backlinks that boost SEO rankings.

Attributing which content formats work best for SEO involves a blend of strategy, data analysis, and fine-tuning. By understanding your audience and leveraging their strengths across formats, you can enhance engagement and improve search engine rankings to meet SEO targets more quickly. It’s about creating a comprehensive plan with strategic direction to achieve business goals efficiently.

Step-by-Step Procedure:

1. Know Your Audience: Understand who your audience is. What types of content will they find engaging?
2. Establish Goals: Choose key performance metrics as indicators of SEO success such as organic traffic, bounce rate and conversion rate as metrics of measurement.
3. Conduct a Content Audit: Assess existing content on your site, its performance and identify areas of potential improvement. Brainstorm new ideas.
4. Keyword Analysis: Utilizing tools such as SEOToolSet, PreWriter.ai, SEMrush or Ahrefs, conduct keyword analyses to gain a better understanding of which keyword formats are outperforming others.
5. Track Engagement: Assess how users react with your content.
6. Different Formats: Experiment with blogs, videos, infographics, podcasts and other various forms.
7. A/B Testing: A/B test these formats to figure out which ones your audience engages with the most. best.
8. Recognizing Trends: Review content performance closely in order to detect trends and evaluate outcomes.
9. Optimize for Mobile: Make sure your content can be viewed easily from mobile devices.
10. Quality Over Quantity: Emphasize high-quality content that resonates.
11. Social Media Boost: Expand content exposure by using social media platforms.
12. Backlink Building: Create backlinks from other domains to increase authority and impact.
13. Stay Current: Keep informed of best practices and SEO algorithm updates.
14. Refine and Adapt: Adjust strategies based on data and trends for maximum effectiveness.
15. Collaborate: Partner with influencers or experts to expand reach and acquire customers.
16. Regular Monitoring: Track SEO performance to identify improvement areas and seize opportunities.
17. Retargeting: Reach back out to those who have expressed an interest in your content by reconnecting.
18. Schema Markup: Implement schema markup on your site so search engines can understand its content more accurately.
19. Research Competitors: Thoroughly research your competitors and seek ways to distinguish yourself from them.
20. Automation Tools: Simplify content distribution and tracking with automation tools.
21. Engage Your Audience: Build relationships through comments and feedback.
22. Iterate: Modify strategies as user needs evolve.
23. Business Goals: Ensure content formats align with overall business objectives.
24. Document Everything: Keep a record of successful strategies for future reference.

The post 3 Content Formats That Attract More Organic Traffic and Engagement appeared first on Bruce Clay, Inc..

Wondering which marketing strategy yields the best returns for businesses? SEO still reigns supreme, and HubSpot’s State of Marketing Report 2024 confirms it — SEO outperforms the other channels with the most significant ROI.

Yet marketing teams are still unclear on exactly how to drive traffic.

So what to do? As a content creator or strategist on a marketing team, the answer is SEO training.

Investing in SEO training on your own or with your team can give you the exact insights you need to transform your website content strategy to drive more traffic to your site.

In this article, find out how SEO training (specifically, ours) can help content creators and strategists by:

Getting to Know SEO Content Fundamentals

Does a falling tree in the woods make a sound if there’s nobody around to hear it? This question equally applies to content on your website. You could write the greatest article in history, but does it even matter if it doesn’t rank and no one reads it? Is it helpful, relevant and worth the effort?

SEO training covers the fundamentals of how to optimize content. These fundamentals turn a great article that no one will see into a great article that has a chance to compete in the search results.

Consider that for every given search, there are millions of search results. And all that matters is the first 10—maybe 20—results (depending on how far people are willing to scroll, and we know from historical data on SERP positions that it ain’t that far).

Without knowing how to ideate, create and optimize content in a way that competes in the search engines, you’re essentially wasting resources.

SEO training helps students learn the basics of search-engine-optimized content from start to finish, including:

• Finding the appropriate keywords. Keywords are words or phrases your target audience searches for when looking for what you offer in search engines. Selecting the right keywords ensures your content stays relevant and is picked by search engines when they decide which websites will rank for specific queries.
• How to do keyword research. Doing keyword research well requires more than just a list of words generated from a keyword tool. It takes discernment and strategy. Using the right tools is important, yes, but also understanding nuances like the intent behind keywords, choosing just the right keywords (traffic volume vs. competition) and choosing long-tail keywords is key.
• Optimizing content with keywords. Making sure your target keywords show up on the webpage in a way that actually reinforces the topic so that search engines understand that the content you wrote is an authoritative source takes some work. You can get pretty technical here, going so far as how often and where the keywords show up, as well as what related words should be on the page.
• Tweaking content for readability. SEO training can help you understand readability scores and how those might factor into how Google evaluates a webpage against others like it.
• Optimizing other elements of the content. SEO content doesn’t begin and end with keywords. Creating and optimizing content for meta tags, using header tags correctly and using alt attributes all contribute to a well-rounded, search-optimized webpage. And these types of tasks can fall squarely on the shoulders of content creators.

Understanding How to Enhance Content Quality

You most likely know what it takes to make great content, but do you know what Google thinks about it? SEO training gives you a complete understanding of Google’s content quality guidelines.

In most cases, if you are creating excellent content, you have nothing to worry about. But it is still critical to understand the rules.

Once you know what search engines like Google consider quality content, you can begin to see the connection between content and the algorithms that filter out poor-quality content in favor of high-quality content.

Just some of the things you can explore in more detail during SEO training include:

• How to create people-first content. Content should be made for people, not search engines, says Google. SEO training gives you the knowledge to prioritize the needs of your audience over search engine algorithms.
• E-E-A-T. Experience, expertise, authoritativeness and trust are key signals in Google’s quality guidelines. Being able to break down these concepts into your content strategy and individual content pieces helps you better compete in the search results.
• AI-generated content. AI is quickly becoming a go-to tool for marketers, and understanding how to use it effectively without the risk of losing rankings or suffering search engine penalties is critical. Marketers who get this piece wrong risk more than just lost rankings but also lost business revenue. For more, see my article on Search Engine Land about how to survive the search results with AI content.
• Other Google-created quality concepts. This includes “your money or your life” content, “needs met” ratings and how the reputation of content creators factors into quality content as outlined in Google’s Search Quality Rater Guidelines.

SEO training helps you enhance the quality of your content by delving deeper into the framework of what quality means to search engines.

By the way, it’s worth mentioning that we are bringing back my In-Person SEO Training course in 2025. Our next course is January 28–30 (see the website for the rest of this year’s dates).

Now is the perfect time to join me and learn my expert insights that will help you improve your content — and SEO — strategy. Seating is limited, so reserve yours before they fill up.

Register for the In-Person SEO Training

Keeping Up with Trends

Keeping up with search engines and SEO is a full-time job for content creators, strategists and marketers, and they already have enough on their plates!

SEO training is great because it informs you about the newest search engine algorithm changes and industry updates, and how to adapt to them.

Google has long championed quality content and continues to evolve its algorithms to suppress low-grade material from search results. Content creators and strategists have to stay on top of the changes if they want to stay competitive.

For instance, Google core algorithm updates, which can happen several times a year, can impact websites in many ways, with content often being a factor (see my article on Search Engine Land for more on surviving these updates).

And when Google rolled out new spam policies related to AI content, many marketers needed to quickly shift their content strategies.

Of course, nothing beats reading up-to-date news about SEO so you can adjust strategies as soon as needed.

However, given the current climate, SEO training takes a deeper dive into how to best handle SEO content and allows you to ask questions and clarify strategies with SEO experts.

In addition, incorporating new SEO techniques is another way training can make a significant difference. As technology advances, so do SEO strategies.

A good course will cover emerging practices like voice search optimization, AI-driven content creation and mobile-friendly content, which are increasingly important.

When content creators and strategists keep up with the latest changes in SEO, they can pivot quickly and stay ahead of the game.

Final Thoughts

SEO training covers essential areas of content that are competitive in the search results, including optimization basics, enhancing content quality, mastering SEO tools and staying updated with the latest trends.

Each area contributes to a more robust, data-driven content strategy that aligns with user expectations and search engine algorithms.
With a better understanding of SEO, you can make your content creation efforts pay off in competitive search results.

That’s why SEO training is not just an educational investment; it’s a strategic move that empowers marketers, content creators and strategists to drive significant improvements in their content strategy to attract more traffic and customers.

Join us for our next In-Person SEO Training With Bruce Clay. This training course will give you the knowledge and skills to build a content strategy that drives more visibility, leads, sales, customers and revenue. Reserve your seat today before they fill up!

Reserve your In-Person SEO Training seat

FAQ: How can I utilize SEO training to develop and execute strategies that improve my website’s ranking?

Search engine optimization training provides essential skills and knowledge needed for increasing website visibility in a highly competitive digital landscape. SEO training arms professionals with the knowledge of keywords optimization, link building strategies, content production techniques and technical SEO, all key elements to creating successful SEO campaigns.

SEO training teaches you how to adapt to changes in ranking factors as they evolve. It covers how to create high-quality, relevant content that ranks and appeals to your audience.

SEO training also covers advanced techniques such as schema markup and mobile optimization that are key for optimizing website performance and accessibility.

Implementing these strategies can be difficult. A lot of website owners struggle to stay abreast of SEO trends and algorithm updates, leading them to experience stagnation or decline of site performance. Continuing SEO education is necessary in order to remain current in search results and keep your website competitive in them.

SEO training is a great way for anyone looking to expand their SEO capabilities. It not only builds your expertise but also empowers you to build an SEO strategy that generates more traffic and visibility.

Step-by-Step Procedure

1. Explore SEO Training Options: When considering various SEO training programs, ensure they cover both foundational and advanced subjects.
2. Understand Search Engine Algorithms: Learn about how search engines rank pages and the factors which contribute to them being listed at the top.
3. Master Keyword Research: Conduct keyword research using tools such as Ahrefs, SEMRush or PreWriter.ai to discover high-value keywords relevant to your target audience.
4. Analyze Your Competitors: Research what your competitors are doing. Find any gaps and areas for potential improvement.
5. Optimize Website Architecture: Build your site with a well-structured architecture that is logical for users and easy to crawl.
6. Engaging Content Creation: Develop keyword-rich articles that meet user needs with engaging articles that capture reader attention and draw them in.
7. Enhance On-Page SEO: Increase search engine visibility through optimizing title tags, meta descriptions and internal hyperlink strategies.
8. Focus on User Intent: Align content with what users are seeking out for an increase in relevancy and satisfaction for them.
9. Create Quality Backlinks: Attract quality links through guest blogging, partnerships and content promotion to establish yourself as an authority figure online.
10. Utilize SEO Tools: Track performance with tools like Google Analytics, Moz and SEMrush in order to gain actionable insights.
11. Combat Technical SEO Issues: Fix broken links, and address duplicate content and slow page speeds to increase rankings.
12. Optimize for Mobile Users: Build your site so that it is easy to navigate for mobile users.
13. Implement Schema Markup: Use structured data to improve how search results display on your site.
14. Optimize Local SEO: Increase local searches by claiming and updating your Google My Business listing.
15. Voice Search Optimization: Develop strategies that specifically target natural-language queries used in voice searches.
16. Track SERP Performance: Evaluate keyword ranking performance to gauge how successfully your strategies have taken hold in search results pages (SERPs).
17. Conduct Regular SEO Audits of Your Site: Conduct routine SEO audits on your site in order to detect and address performance bottlenecks and performance bottlenecks that hinder its overall efficiency.
18. Keep Up With Industry Trends: Stay informed by industry developments by following reliable SEO blogs and attending relevant webinars. Keep Your Knowledge Current: To stay abreast with industry developments, subscribe to top SEO blogs and attend relevant webinars regularly.
19. Experiment With Innovative Tactics: Explore innovative tactics like interactive content in order to outshout competitors.
20. Collaboration Within Your Team: Share insights and align strategies across marketing, content production and technical teams.
21. Measuring Return On Investment (ROI): In order to demonstrate their investments’ return on effort, companies need to assess how SEO efforts impact traffic, leads, and conversions.
22. Continuously Refine Strategies: Leverage insights gained through analytics to refine campaigns and achieve improved results.
23. Celebrate Milestones: To maintain momentum for SEO efforts and spur team members forward onward, celebrate milestones to celebrate progress along your SEO journey and recognize progress made along your SEO path. Doing this can serve to reinforce and sustain efforts moving forward.

The post How SEO Training Can Transform Your Content Strategy appeared first on Bruce Clay, Inc..

A 2024 AI trends report from HubSpot highlights content creation as the most popular use of AI for 43% of marketers.

But what are some use cases for AI in content marketing? It spans everything from generating text, video, audio and visuals to assisting in market research, content strategy and much more.

The fact is that AI-powered tools empower marketers to save time and maximize output. When done in collaboration with professional human content creators, AI can co-create content without compromising quality.

In this article, I’ll explore six use cases for AI in content marketing, and discuss some of the tools and considerations when using AI, too.

1. Content Idea Generation
2. AI-Powered Writing Assistance
3. Research and Competitor Analysis
4. Personalized Content
5. Multimedia Content Generation
6. Content Optimization and SEO Enhancement

• Don’t Forget the Human Touch
• Be Aware of Ethical and Legal Challenges
• Final Thoughts
• FAQ: How can I use AI tools and technology to simplify and enhance the content creation process in marketing?

1. Content Idea Generation

Overcoming writer’s block, topic ideation and more. AI can help with any creative slump you face as a content creator.

One study showed that using AI for content idea generation led to an increase in blog traffic for 68% of surveyed marketers.

Tools like ChatGPT give you content ideas based on current trends, taking the guesswork out of finding hot topics.

It’s about working smarter, not harder, letting AI provide that crucial starting point for human creativity to take over.

2. AI-Powered Writing Assistance

Writing tools have leaped beyond basic grammar and spell check, now offering full-blown writing assistants.

According to HubSpot, the majority of marketers say generative AI helps them create higher-quality content more efficiently.

These tools are changing how content creation is done across all areas of content writing.

Tools like ChatGPT, Gemini and our AI content tool, PreWriter.ai, offer capabilities like text generation, paraphrasing, grammar correction and even crafting specific content pieces (emails, articles, social posts).

Remember: human oversight and editing remain essential to adding nuance, brand voice, and factual accuracy, qualities no machine can fully replicate (yet).

3. Research and Competitor Analysis

In-depth research forms the backbone of good content marketing, and this is where AI offers a significant edge.

From finding and analyzing trends to keywords and understanding your competitors, AI cuts through the data overload that bogged down manual research in the past.

AI algorithms excel at uncovering insights that would take human researchers far longer to uncover.

4. Personalized Content

Through advanced data analysis, user behavior tracking and real-time feedback loops, AI empowers personalized content for individuals based on their preferences.

AI can analyze massive amounts of customer data, including demographics, browsing history, past purchases and social media activity. This data helps AI understand customer behavior patterns and preferences.

EverString found that 71% of marketers are turning to AI-powered personalization. Tools at Delve.ai can create AI-powered personas and segmentation to help you create ultra-targeted content.

5. Multimedia Content Generation

The scope of AI expands beyond just words. Content generation is revolutionized to cover various forms of media like audio and visual.

Consider the possibilities: AI-powered tools can generate images for campaigns using Midjourney, create marketing videos directly from text using platforms like Synthesia and audio editing where the need for multiple voice actors is eliminated via tools like Altered.

All of this can make your content more engaging, interactive and far-reaching than ever before.

6. Content Optimization and SEO Enhancement

While generating the content itself is huge, optimizing it for search engines is equally important for discoverability.

AI tools for content marketing can:

• Suggest and integrate target keywords into your content.
• Analyze current SEO trends.
• Analyze search engine results pages (SERPs) to identify the most relevant. keywords, search volume and competitor strategies.
• Provide insights into search intent.
• Suggest titles and meta descriptions.
• Structure content effectively.
• Analyze backlinks.
• Notify you about relevant online mentions.

Ready to incorporate the power of AI into your SEO and content strategy? See how PreWriter.ai can supercharge your content development and optimization — start your free trial today.

Try PreWriter Now for Free

Don’t Forget the Human Touch

Though the use cases for AI in content marketing are promising, you need to consider the critical human touch to avoid generic or inaccurate output.

Quality content requires clear demonstrations of experience and subject expertise.

Remember, AI excels at finding and processing information — it doesn’t inherently possess first-hand experience, knowledge or the creative spark that’s unique to humans.

Its real value lies in accelerating your process, not in dictating the final outcome.

Be Aware of Ethical and Legal Challenges

The ethical and legal challenges surrounding AI-generated content also come to the forefront.

Concerns around ownership rights, content plagiarism and the potential for biased information raise questions about ethically using AI.

Harvard Business Review dives into the potential legal implications and potential pitfalls around the copyright and originality of AI-generated content.

Despite the advancements, a Salesforce report reassuringly shows that over 62% of customers still value human intervention in shaping their online experiences.

The balance of AI-powered efficiency with the strategic input of humans is the key to successful content marketing today.

Learn more: Is Using AI-Generated Content for SEO Plagiarism?

Final Thoughts

As we move forward, AI in content marketing continues to open up possibilities. Its role will become even more ingrained within content marketing in the future.

However, AI’s greatest value is not in replacing humans entirely, but in supporting their efforts, sparking new ideas and letting marketers operate at their most efficient level.

Embrace these tools, learn how they fit into your marketing strategy and always remember to create genuinely helpful and expert content.

Don’t have the time or resources to implement AI into your content marketing strategy? We offer services that utilize the power of PreWriter.ai to speed up content production.

Arrange your free consultation today and let’s talk about how we can help.

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FAQ: How can I use AI tools and technology to simplify and enhance the content creation process in marketing?

The integration of AI tools in content creation has revolutionized how businesses approach digital strategies. AI content creation blends technology and creativity, offering solutions that streamline processes and increase the efficiency and effectiveness of marketing campaigns.

At its core, artificial intelligence technology in content creation addresses an extensive Pain-Agitation-Solution (PAS) challenge: producing consistently high-quality content while effectively allocating time and resources.

Traditional methods often fall short in this regard, resulting in burnout or missed opportunities. AI platforms solve this problem by automating routine tasks, generating insights and personalizing content at scale.

AI content creation tools streamline every stage of marketing processes. AI technology gives marketers more time for innovation rather than repetitive tasks, freeing them up to focus on strategy and creativity instead.

There are several steps in implementing AI into your marketing strategy. First, determine where AI could have the biggest impact, like social media management or SEO optimization.

Next, choose tools that support your business goals and technological abilities. AI platforms such as PreWriter.ai for text generation or Canva for design automation are good places to start.

Staying current with AI is extremely important, so be sure to attend AI workshops and webinars. Work with tech partners who offer expert insights and support. Encourage team experimentation of AI tools while cultivating an environment of innovation and continuous improvement.

AI provides businesses looking to boost the content creation process with a way of improving productivity and creativity, automating mundane tasks while providing actionable insights that enable marketers to craft engaging narratives which lead to engagement and conversions.

Integrating AI technology into your content strategy not only makes the creation process faster and simpler but also ensures it remains relevant and impactful. By following a systematic approach and adopting cutting-edge technologies, AI can transform marketing efforts for sustained success.

Step-by-Step Procedure

1. Analyze your existing content strategy to detect gaps or opportunities for enhancement, then set goals based on these results.
2. Define specific objectives that you would like to accomplish through AI integration in your content creation process.
3. Explore various AI platforms offering solutions for content generation, design and analytics.
4. Select AI tools that best match your business requirements and technological infrastructure.
5. Seamlessly incorporate your selected AI tools into your marketing workflow.
6. Use AI to automate repetitive tasks like scheduling and initial content generation.
7. Use AI to edit, personalize and optimize for SEO.
8. Review AI analytics for insights into audience behavior and content performance.
9. Customize content specifically geared towards audience segments.
10. Regularly test AI-generated content and make changes based on performance data and feedback.
11. Train your marketing team on how to utilize AI tools effectively.
12. Stay on top of AI developments and trends related to content production.
13. Promote an environment conducive to experimentation and creativity within your team.
14. For optimal AI technology services and guidance, consider teaming up with AI technology providers as experts offer guidance and support.
15. Be sure to track how successful AI content has been against its stated goals on an ongoing basis.
16. Analyze your AI content performance and refine your strategy accordingly.
17. Test new and emerging AI technologies that might improve your content creation process.
18. Document best practices and share lessons you’ve learned from implementing AI.
19. Build an effective workflow that includes AI-powered tools and human creativity.
20. Assess the return on investment (ROI) from using AI tools in your content production process.
21. Be prepared to adapt to frequent changes in AI technology.
22. Join AI communities to share ideas with peers.
23. Focus on making your content create real value for your audience.
24. Acknowledge and celebrate any victories achieved via AI content creation.

The post 6 Practical Use Cases for AI in Content Marketing appeared first on Bruce Clay, Inc..

Increasing organic traffic levels is the number one priority of any SEO program. But merely getting people to your site is not enough.

Attracting and keeping visitors’ attention after they click through to your website is essential to ongoing conversions and search engine success.

Keep in mind that Google always looks at your site’s experience as part of its ranking algorithm.

Read on as I discuss a few ways you can boost website user engagement, including some of the necessary tools.

• Prioritizing Speed and Performance
  • Optimize the Experience
  • Upgrade Your Hosting
• Mastering Content Creation for Engagement
  • Quality
  • Engaging Videos
  • Accessibility
• User Feedback
• Final Thoughts
• FAQ: How can I effectively improve my website speed to increase engagement and keep users on the site longer?

Prioritizing Speed and Performance

Research conducted by Google indicates that 53% of people will abandon a website if its load time is over three seconds.

Website performance and speed are critical for user engagement. A website that loads at a snail’s pace can cause user frustration and lead visitors to click off before engaging with your content.

Optimize the Experience

Optimizing your website for maximum speed and functionality is fundamental for a satisfying user experience.

Google outlines ways to do this, including looking at key areas such as:

1. Core web vitals: Are your pages performing well in terms of loading speed, interactivity, and visual stability?
2. Security: Is your site served over HTTPS?
3. Mobile usability: Does your content display well on mobile devices?
4. Ad placement: Does your content avoid excessive or intrusive ads that distract users?
5. No intrusive interstitials: Do your pages have pop-ups that block access to content?
6. Content layout: Can visitors easily distinguish between the main content and other elements on the page?

To assess your page experience, use resources such as:

• Core web vitals: Understand how these impact your page ranking.
• Search Console’s HTTPS report: Monitor your site’s security status.
• Chrome Lighthouse: This tool identifies page experience improvements, including mobile usability and other performance metrics.

Learn more by reading our page experience series of articles.

Upgrade Your Hosting

Your servers and web hosting provider can impact how your website performs, especially during traffic surges.

Shared hosting, while cost-effective, can lead to slower load times as resources are shared with multiple sites.

Consider upgrading to cloud hosting or dedicated hosting solutions for enhanced speed, performance and security.

These options offer better resource allocation, ensuring a smoother user experience even with increased traffic.

Mastering Content Creation for Engagement

To increase time on page, your content should resonate with your audience and offer practical value.

Not every website visitor will convert into a paying customer, but creating premium content increases the probability of repeat visits and helps to affirm that your website is a trustworthy resource.

But how can you develop content that truly captivates your audience?

Quality

High-quality content is crucial for engagement. A visitor who finds your content valuable is more inclined to return, strengthening engagement over time.

Top-notch content encompasses elements like E-E-A-T (experience, expertise, authoritativeness and trust), ethical journalism and professional-level writing.

Google wants us to focus on people-first, helpful content rather than search engine-first content.

Today, AI can assist in content creation to make things more efficient, but it should be used carefully with human editing to ensure value and uniqueness.

There are many AI content tools out there — I recommend trying our own PreWriter.ai, which automates the time-consuming aspects of writing to move SEO projects forward faster.

Learn more: Crafting High-Quality SEO Content: A Comprehensive Guide

Engaging Videos

Research from Wistia indicates that people spend 1.4 times longer on pages with video content than those without such media.

Simply put, video content is a highly immersive media channel. Videos can distill complex ideas, making it easier for viewers to understand topics.

This makes videos a great tool for educational content or product demonstrations, boosting audience engagement.

But don’t stop at just creating videos; make sure they are optimized so they have a better chance of showing up for a search.

Learn more: A CMO’s Guide to YouTube SEO in Less Than 5 Minutes

Accessibility

Web design accessibility ensures that everyone can use your website, including those who are living with disabilities.

Incorporating accessible design principles, like providing alt text for images, helps to boost your site’s inclusivity.

The Web Content Accessibility Guidelines (WCAG), which were developed by W3.org, act as the universal benchmark for web content accessibility geared toward individuals with disabilities, including those who have vision, cognitive, hearing and motor impairments.

WCAG compliance levels run the gamut from minimal to optimal. Start by meeting the basic requirements and use your available resources to build upon them.

User Feedback

Deploying a feedback loop is important for refining your website and satisfying customer demands.

Collecting users’ input provides insight into what’s working and which areas could use improvement, ultimately enhancing the user experience overall.

You can use several methods to collect feedback, including surveys, polls and contact forms.

This invaluable information allows you to make data-backed changes and build a website that’s easier to use and more engaging for all users.

Go to Ask Your Target Market (AYTM) for key insights.

Final Thoughts

Getting a firm grasp on user engagement and making efforts to improve it is integral to any website’s digital success.

Constantly assess user habits, amass feedback and tweak your tactics to address your customers’ evolving needs and expectations.

And be sure to make use of helpful tools along the way to amplify your effectiveness.

Need better website user engagement? Our SEO experts can help!

Schedule a free SEO consultation

FAQ: How can I effectively improve my website speed to increase engagement and keep users on the site longer?

There are multiple strategies you can employ to speed up and enhance website user engagement, keeping visitors browsing.

Image optimization is one of the key elements to ensure websites load fast. Large images without proper optimization can substantially slow page loads times — reduce file sizes by compressing them with modern formats like WebP without compromising quality.

Utilize browser caching effectively; it enables frequently visited resources to be stored locally on users’ devices instead of being downloaded again upon subsequent visits. Setting appropriate cache headers will further expedite site speed.

Minifying CSS, JavaScript and HTML code is another useful strategy to reduce file sizes and speed up loading times. Tools like UglifyJS and CSSNano make this process even simpler by automating its processes to keep your code nice and clean.

It’s important to select the right hosting provider. A top-quality hosting service with resources tailored specifically for your website’s requirements can significantly speed it up. Look for dedicated servers or content distribution networks (CDNs) that distribute content globally to reduce load times regardless of where your users are located.

Implementing lazy loading is an advanced strategy designed to delay loading non-critical resources until they’re needed. Deferring loading until the resources are within view of users decreases initial load times while improving performance.

You’ll also want to focus on reducing server response times. Optimize your server configuration, implement HTTP/2 and upgrade resources as appropriate to handle more concurrent users efficiently.

Regularly monitor your site performance using tools like Google PageSpeed Insights and GTmetrix. Look for bottlenecks and areas for improvement.

Implementing these strategies to increase your website speed, keep visitors on your pages longer and increase the chances of conversion.

Step-by-Step Procedure

1. Assess your current website speed. Tools like GTmetrix and Google PageSpeed Insights can help.
2. Reduce file sizes and convert images into current formats like WebP.
3. Implement browser caching by setting appropriate cache headers.
4. Minify CSS, JavaScript and HTML files using automated tools.
5. Choose a high-quality hosting provider with robust resources.
6. Consider using a CDN to distribute content globally.
7. Implement lazy loading for images and videos.
8. Optimize server configuration for faster response times.
9. Upgrade your server resources if necessary.
10. Regularly monitor performance and adjust strategies based on data.
11. Reduce the number of HTTP requests by combining files.
12. Use asynchronous loading for JavaScript files.
13. Eliminate unnecessary plugins and scripts.
14. Optimize font loading by using display swap.
15. Implement server-side rendering if using JavaScript frameworks.
16. Use HTTP/2 for improved loading times.
17. Secure your site with SSL to enhance performance.
18. Test your site across different devices and browsers.
19. Analyze competitor sites for best practices.
20. Continuously update and refine your optimization strategies.
21. Educate your team on web optimization techniques.
22. Keep up on the latest in technology and trends.
23. Gather user feedback to identify performance issues.
24. Set performance goals and track progress over time.

The post How To Increase Website Speed for User Engagement appeared first on Bruce Clay, Inc..

Over 90% of online experiences start in the search bar of a search engine, so the significance of SEO is impossible to overstate. Still, search engine optimization projects and initiatives routinely flop due to a lack of effort — many businesses simply don’t do the work.

One of the biggest hurdles standing in the way of SEO success is putting out enough valuable content to stand out.

Content creation is among the top challenges in SEO — a common bottleneck that stalls progress. Falling short of the demands surrounding content creation can spell trouble, even when you have a well-built SEO strategy.

Below, I’ll share how you can use AI for content to overcome obstacles keeping you from achieving your SEO goals.

• The Challenges of Content Creation in SEO
  1. Time and Resource Constraints
  2. Creativity Fatigue
  3. Scaling Content Production
  4. SEO Complexity
  5. Waning Budgets
• AI as a Collaborative Partner
  1. Alleviating Time and Resource Constraints
  2. Combating Creativity Fatigue
  3. Scaling Content Production with AI
  4. Simplifying SEO Complexity
  5. Optimizing Budgets in a Tight Economy
• Best Practices for Incorporating AI into Your SEO Content Workflow
  • Start Small
  • Maintain Quality Control
  • Balance AI and Creativity
• Final Thoughts
• FAQ: How can I use AI in SEO Content Creation to improve my content strategy and efficiency?

The Challenges of Content Creation in SEO

Of the myriad of functions the average business handles, content creation is one of the hardest to get right. In the context of SEO, it requires you to truly connect with your target audience and appease search engines at the same time.

Let’s look into five stumbling blocks that often thwart content strategies, resulting in stalled projects and unmet SEO goals.

1. Time and Resource Constraints

Creating top-quality content demands lots of time and resources — two things most companies just don’t have.

Chances are you already know you need solid writing chops to create well-researched, interesting and optimized content. But that’s not all. On top of that, crafting such content involves research, planning, drafting, editing and SEO optimization.

Each step takes substantial time and various types of resources, all of which add up as you scale up content production. The process can be incredibly overwhelming.

When companies have few or limited resources, these issues are that much more difficult. The bulk of businesses haven’t hired or contracted personnel to head up content creation and SEO, so they juggle these roles themselves. Because of this strain, these companies have trouble on two fronts — creating top-notch content and publishing enough of said content on a consistent schedule.

The result? An SEO strategy that lacks the content fuel needed to drive it forward.

2. Creativity Fatigue

Even the most skilled marketers can encounter creativity fatigue. Against the never-ending pressure to produce good content, these professionals can quickly run out of ideas.

I often see this in industries where content topics can get redundant; it’s hard to reimagine and approach topics from new angles to keep your audience wanting more.

As creativity wanes, the content itself can suffer — becoming generic, uninspired or nearly identical to what’s already out there. This tanks reader engagement as well as SEO effectiveness.

Overworked, creativity-starved content creators aren’t at their best. They’ll find it difficult to provide content that meets the quality and originality standards necessary to keep both audiences and search engines interested.

3. Scaling Content Production

Scaling content production is another SEO function that can be problematic, especially in the case of smaller teams or businesses aiming to expand their online presence.

As content demand continually grows, it becomes even more critical to balance quality and quantity.

Transitioning from producing a handful of content pieces per month to managing an extensive content calendar can strain any business. The increased workload requires additional hands and an efficient process — that is, if you don’t want to sacrifice quality.

Without adequate infrastructure and resources in place, any attempts at scaling can result in inconsistency, missed deadlines and reduced content quality — all of which can negatively impact SEO performance.

4. SEO Complexity

Producing content for both humans and search engines is an intricate balancing act.

SEO requires you to pay careful attention to various details — keyword integration, meta descriptions, alt tags, internal linking and readability are among them. Each piece should meet these technical requirements while still providing value to the audience.

5. Waning Budgets

Gartner reports that many businesses do not allocate a marketing budget at all. Average budgets have decreased from 9.1% of revenues in 2023 to 7.7% of company revenues by 2024 on average.

AI as a Collaborative Partner

Now let’s look at how AI serves as a solution to common obstacles in SEO content creation.

1. Alleviating Time and Resource Constraints

AI-driven content creation tools, including content generators and research assistants, make content creation easy by taking tedious and lengthy tasks off of businesses’ plates.

For example, AI can do a lightning-fast analysis of a topic, come up with a list of relevant keywords and draft detailed initial content outlines. With all of this work done for them, human creators are free to focus on the strategic aspects of content creation, like message refinement and alignment with the brand’s identity and target audience.

When utilized as a collaborative tool, AI helps brands publish on a consistent schedule without any negative impacts to quality, even when resources are hard to come by.

2. Combating Creativity Fatigue

AI combats creativity fatigue by providing inspiration and new perspectives. AI-driven tools deliver enlightening insights that help to spark new content ideas and angles.

On top of that, AI-powered writing assistants can suggest alternative phrasings, structures or even entire paragraphs. Features like these eliminate writer’s block and add a creative edge to blogs, website copy and other content that might have come out stale.

3. Scaling Content Production with AI

AI-powered content generation tools can produce a first draft of text in minutes. Human editors can then refine these drafts in less time than creating a first draft on their own in many cases.

Plus, since AI can automate various parts of the content creation process — like keyword research, content structuring and even proofing — businesses can use their human resources for tasks that are more strategic in nature.

This is valuable for businesses looking to expand their SEO program.

4. Simplifying SEO Complexity

AI tools can perform real-time content analysis and suggest quality improvements, keyword placement and links.

For example, our AI-powered writing assistant, PreWriter.ai, gives keyword suggestions for topics, internal and external link suggestions and more.

This allows businesses to focus on crafting valuable content for their audience while AI assists in suggesting foundational optimization tactics.

5. Optimizing Budgets in a Tight Economy

Considering the ever-shrinking marketing budget, there’s ample room for cost-effective solutions that boost ROI – AI is a big one.

Gartner states, “CMOs are consistently asked to ‘do more with less.’ And AI is turbocharging transformation, turning technology from an enabler of marketing work into yet another disruption poised to challenge marketing’s value proposition.”

Companies devote anywhere between 5%-12% of their marketing activities to using AI for marketing activities. When properly implemented and utilized, AI allows once stagnant SEO projects to gain steam so businesses remain competitive in today’s economy.

Best Practices for Incorporating AI into Your SEO Content Workflow

Incorporating AI into your content creation process can enhance efficiency and help SEO programs move forward faster. But it’s important to approach this integration thoughtfully.

Here are some best practices to ensure that AI becomes a valuable addition to your workflow:

Start Small

When introducing AI into your content creation workflow, starting with one or two tools is wise. This allows you to test how AI fits into your existing processes — and deep dive into the tools — without overwhelming your team.

For example, you might begin with an AI tool that generates content ideas, outlines and text to edit, and then one that helps proof your content.

As you become more comfortable with these tools and see their benefits, you can gradually scale up and integrate more AI solutions into different stages of your content creation process.

Maintain Quality Control

AI can handle many aspects of content creation, yet human oversight must always remain part of this process. Although they are powerful, AI tools lack the nuance and understanding that humans bring.

Always ensure that any content produced or modified using AI undergoes human review in order to maintain quality, tone and accuracy in your writing.

AI should enhance, not replace the human touch that makes content distinctive and captivating.

Balance AI and Creativity

Although AI can offer valuable insights and automate certain tasks, to achieve the biggest impact, you need human creativity.

AI may suggest topics, draft content and optimize for SEO, but the real magic happens with human input. Creative input from your team ensures that any message created resonates effectively with its intended target audience.

Encourage your team to look at AI as a tool that enhances their creative process instead of a solution that dictates it.

Final Thoughts

Effective SEO is at the center of search engine visibility and business expansion. AI-powered writing assistance is a game-changer that addresses the common challenges of SEO content creation.

But the key to success lies in thoughtful integration. By embracing AI as a collaborative partner, you can transform your SEO efforts, overcome obstacles and drive growth in your online presence.

Looking to supercharge your content development? PreWriter.ai can streamline your workflow and help you keep up with the demand for quality content output. Sign up for PreWriter today and try out the tools for free.

Try PreWriter Now

FAQ: How can I use AI in SEO Content Creation to improve my content strategy and efficiency?

Numerous fields have been transformed by AI; in the SEO content creation sphere, it gave businesses and individuals the opportunity to perfect their strategies and simplify their workflows. Injecting AI’s capabilities into your content production process heightens your content’s relevance, engagement, and fitness for search engines.

AI-powered tools are able to evaluate gigantic volumes of data, generate insights and give you pointers to better your content in meaningful ways.

AI can easily execute cyclic, time-consuming tasks – for content creators and businesses, this is a real game-changer. AI-enabled tools can automate keyword research by swiftly pinpointing relevant keyword terms and phrases based on search intent and monthly search volume. This function makes it easier to align your content with what searchers are looking for.

In addition, AI and perform topic modeling to illuminate content gaps and give you topic ideas your target audience will connect with. Cashing in on these AI capabilities allows you to shift your focus off of distracting repetitive tasks and hone in on producing distinctive, top-quality content.

Content optimization is yet another role AI can handle. Popular content tools like SurferSEO, Clearscope, or our own PreWriter.ai use AI behind the scenes to scrutinize highly ranked pages and propose optimization tactics. They may help with suggestions surrounding content length, keyword placement, readability and more to help you ensure that your content is poised to rank well in the SERPs.

In addition to that, AI’s analytical capabilities can help you better understand searcher behavior. This enables you to more precisely target your audience and make meaningful content strategy adjustments centered on the most current data.

Putting out personalized content is a must if you’re going to attract today’s audiences. And AI can help in this regard. Its advanced technology can provide individualized recommendations gleaned from user data ranging from behavior patterns, preferences and demographics.

Such personalization opens the door to a more profound connection between you and your audience, more conversions and a better overall user experience.

Voice search optimization is growing in importance; AI supports this function by generating search queries relevant to the audience you’re hoping to attract. You can incorporate these queries into your content.

Continuous improvement is essential for growth, and content performance analysis is instrumental in this area. AI tools can track content performance over time, specifically the bounce rate, time on page and social shares. Insights like these go a long way in helping you figure out which tactics are working, and which aren’t.

You can use this information to make data-backed choices sure to bolster content strategy refinement. In addition to that, auditing tools with artificial intelligence capabilities can highlight content that may be underperforming or past its prime. It enables you to more easily align your content with the most current industry best practices.

Taking full advantage of AI in SEO content creation can unlock a serious efficiency boost for content creators and businesses. With AI doing a lot of the heavy lifting, there’ll be less manual work to do. So, your content teams can put out much more content in less time. AI can assist content producers quickly while assuring its high-quality, SEO-friendly nature.

Content producers often struggle to stay ahead in an ever-evolving SEO landscape, but that doesn’t need to be the case. Artificial Intelligence gives content producers an edge by quickly publishing relevant and competitive material at scale.

And the best part? You can do it all without diverting excessive resources from core creative tasks.

Step-by-Step Procedure

1. Choose an SEO content creation tool like PreWriter.ai that aligns with your needs and preferences as a business or content creator.
2. Install and integrate the tool with your content management system.
3. Define your content goals and target audience to guide AI-driven insights.
4. Use AI tools for comprehensive keyword research aligned with user intent.
5. Generate topic ideas through AI-powered topic modeling to fill content gaps.
6. Create a content outline using AI-based content structuring recommendations.
7. Write initial drafts and input them into AI tools for optimization suggestions.
8. Utilize AI to place keywords strategically within the content.
9. Analyze top-ranking competitor pages with AI to refine your content strategy.
10. Incorporate AI recommendations for improving readability and length.
11. Optimize content for voice search by adding AI-suggested queries.
12. Review AI-generated personalization recommendations to tailor content.
13. Automate meta descriptions and title tags using AI tools.
14. Use AI analytics to monitor content performance metrics continuously.
15. Identify high-performing content and replicate its techniques and strategies.
16. Update and refresh content based on AI-audited findings.
17. Implement AI-driven adjustments to your content strategy in real time.
18. Leverage AI-generated insights for creating engaging visuals and multimedia.
19. Streamline your editorial calendar with AI-predicted publishing schedules.
20. Train your team on AI tools to maximize content creation efficiency.
21. Assess AI tool performance regularly to ensure alignment with your goals.
22. Continually adapt to new AI advancements to maintain a competitive edge.
23. Utilize AI to study different content variants and conduct A/B testing.
24. Refine your AI usage strategies through scheduled reviews and feedback loops.

Successfully leveraging AI in SEO content creation is about much more than acquiring new tools. It’s about overhauling your approach to content strategy and efficiency. These sophisticated AI-powered techniques allow your team to create first-rate content on a continual basis while staying abreast of all things SEO. Few assets are more valuable.

The post Using AI to Supercharge Your SEO Content Initiatives appeared first on Bruce Clay, Inc..

Making yourself known online is vital. But in such a deep sea of web content, it can often seem like an impossible goal.

Hence, the importance of SEO for bloggers. When bloggers understand and can successfully apply SEO principles, they can transform their blogs from undiscovered gems to thriving niche resources.

This article will provide a simplified overview of SEO and explain how different SEO tools can help you complete the foundational work for maximum online visibility.

In this article:

• The Importance of SEO for Bloggers
• 5 Ways to Implement SEO for Bloggers
  1. Conduct Keyword Research for Your Blog
  2. Create High-Quality, Relevant Content for Your Audience
  3. Optimize Your Blog Content for SEO
  4. Improve User Experience and Engagement
  5. Measure and Analyze Your Blog’s SEO Performance
• Staying Up-to-Date with SEO Best Practices
• Final Thoughts
• FAQ: How do I apply SEO for bloggers to make my blog content rank higher in search results?

The Importance of SEO for Bloggers

You put loads of time and dedication into content creation. Wouldn’t it be great if each piece you created could receive more web traffic?

By optimizing your content on search platforms such as Google or Bing, you could make them even easier for readers to discover.

If you already put out high caliber content, you’re halfway there. Google seeks out the absolute best content and favors it in the search results.

But, since search engines are so competitive, you need to do more to get your content noticed. SEO is that boost you need to create content poised to rank among millions of results.

Imagine this: Each time someone types in terms or phrases into a search bar, they are looking for information to resolve an issue or increase their understanding about something specific.

As soon as one of your blog posts reaches the top of Google search results, its chances of drawing visitors in and turning them into long-time readers or customers increase dramatically.

In fact, research has revealed that the top three search results consistently bring in most traffic. If your content is not ranking, you’re leaving a huge chunk of potential traffic on the table.

But SEO is about so much more than clicks. When your content continuously shows up in search results for pertinent search queries, searchers will begin to view you as a niche authority.

They’re more likely to take your advice seriously, share your content and return for more.

Ready to find out how search engines choose which pages to rank at the top of the results page?

They rely on intricate algorithms that weigh numerous factors, like content relevance and quality, website performance, link quality and more.

5 Ways to Implement SEO for Bloggers

Now, let’s get into some fundamental SEO tactics you can use to increase your blog content’s rankability. They include:

1. Keyword research
2. Creating quality content
3. Optimizing your content
4. Improving user experience
5. Monitoring performance

1. Conduct Keyword Research for Your Blog

Keyword research involves identifying which terms and phrases your audience typically utilizes when searching for content in relation to your niche.

Through understanding your readers’ search patterns, you can:

• Use this information for content creation ideas.
• Use the keywords to optimize your content, making it even more relevant in search engine platforms.

Identifying Your Target Audience and Their Search Intent

The first step of keyword research should always involve defining your target audience. Who are you attempting to reach via your blog? What are their unique interests, preferences, struggles and ambitions?

Once you have an understanding of who your target demographic is, the next step should be identifying their search queries and browsing behavior. What questions do they have? What information are they hunting for? What is the “intent” behind these searches?

If a person enters “how to start a blog,” into the search bar, they want an authoritative source that provides helpful step-by-step tips and advice about starting up one themselves.

Searches that mention “buy domain name” tend to indicate transactional intent – users want to purchase something and want the most effective place from which to do it.

Getting a firm grasp on the concept of search intent is vital, enabling you to produce purposeful content that truly addresses your audience’s needs.

You can target keywords or phrases with informational intent by crafting blog posts with in-depth, useful details on their subject matter. When targeting transactional intent keywords, include product reviews or comparisons as part of your content to assist readers with purchasing decisions.

Using Keyword Research Tools to Find Relevant Keywords

After you’ve got a good feel for your intended audience and their search intent, the next step is to identify which keywords your blog posts should target. Keyword research tools come in handy during this step.

There are various free and paid keyword research tools available. Feel free to use SEOToolSet’s Keyword Suggestions tool to find the right terms.

The tool provides suggestions based on data like search activity (how many people search for that given keyword monthly), three metrics to gauge competitiveness, a trending chart for each keyword and more.

You can also use the free version of the Keyword Suggestion tool whenever you’d like.

Here are a few other keyword research tools to consider:

• Google Keyword Planner
• Ahrefs Keyword Explorer
• SEMrush Keyword Magic Tool
• Moz Keyword Explorer

Dive further into keyword research tools.

Choosing the Right Keywords

As you select keywords for a project, be sure that they’re appropriate to its subject matter, have sufficient search volume and don’t pose too many competitive hurdles.

Your goal should be to find keywords with enough demand that it makes the effort worth your while, but low enough competitiveness that ranking for the term wouldn’t be a stretch.

To assess how difficult it will be to rank for specific keywords based on current competition data, take a look at keyword difficulty. The average tool measures keyword difficulty on a scale that spans from 0 (least competitive) to 100 (most competitive).

At its core, targeting keywords with difficulty scores that do not exceed your website’s current ranking capacity is recommended.

New blogs with minimal authority should opt for keywords with a lower difficulty score. You can target more competitive keywords after the blog has grown in the niche and gained more authority.

Search volume is another significant element to take into consideration when selecting keywords for blogging.

Your keywords’ search volume shouldn’t be so high that larger, more established blogs become your immediate competitors.

Here’s a helpful rule of thumb you should keep in mind – aim for keywords with 100 to 1,000 searches monthly, as these will offer enough demand without pitting yourself against leading players in your niche.

For more on keyword research, see How to Do Keyword Research in our free SEO Guide.

2. Create High-Quality, Relevant Content for Your Audience

Now comes the exciting part – creating your blog content! But before you start typing away, there are a few things to keep in mind.

As I previously mentioned, optimizing blog content for SEO is involves creating top-quality, relevant content that addresses your intended audience’s needs.

How do you go about doing that? Google has a few thoughts, and it’s worth understanding. I have some thoughts, too, and dive into this topic more in my guide to crafting high-quality SEO content.

3. Optimize Your Blog Content for SEO

You’ve created some knockout content; now weave in your chosen target keywords.

Sprinkling the right words throughout your content can help search engines better understand that your content is a match for a given search query.

Be careful to incorporate these terms naturally, ensuring that each keyword effortlessly fits into the story and is used throughout the content in strategic places.

As you write, your post will naturally become optimized with relevant keywords and phrases to give search engines additional context about its contents.

Optimizing Headers, Meta Descriptions and Alt Text

In addition to the body content, make sure that any target keywords (or at least the most important ones) are in the:

1. Headers: It’s always recommended that your article has an organized hierarchy of headers – an H1 for your main title and H2s, H3s, etc., as subheadings. Add your main keyword to one of your subheadings at minimum.
2. Meta tags: Your title tag and meta description may be used in your search engine listing. As you might expect, the title tag should be the post’s title. The description should summarize the content (be sure to include your target keyword as well). Yoast SEO WordPress plugin and All In One SEO make adding metadata simple.
3. Alt text: The term “alt text” refers to the text shown when images fail to load. This text may also be read aloud via screen readers for visually impaired users. Your main target keyword should appear in the alt text of at least one of your post’s images.

By optimizing these elements of your post, search engines will gain greater context about its contents, increasing its chance of ranking higher for target keywords.

Streamline Keyword Research and Draft Production With PreWriter.ai

Finding the right keywords to target, writing drafts and optimizing them into a final piece can be very time consuming. Fortunately for writers and bloggers, we’ve built PreWriter.ai, an AI-powered content development tool that can help expedite your process.

PreWriter’s keyword research capabilities allow you to find relevant terms quickly. It analyzes keyword trends, search volume and competition, giving you the best terms to rank for.

After you’ve selected your keywords, you can generate article drafts of structured content based on SEO best practices, complete with optimized meta descriptions and outlines in minutes.

It’s a game changer in content development — the time and money you’ll save is worth giving PreWriter a try. Sign up here for an account and you’ll get free tokens to run the various tools.

4. Improve User Experience and Engagement

Search engines favor websites with a good user experience and rank them accordingly.

Although there are loads of particulars involved in creating a high-performance site (see my guide on technical SEO and why it’s important for more on this), you can handle some of them without much technical experience. Read on to find out how to amplify your user experience and SEO.

A User-Friendly Site

Many WordPress themes come with fantastic SEO features right out of the box. (Check out this article at SEJ to learn how to select an SEO-friendly WP theme).

That said, a user-friendly site structure is a must. Navigation should be clear and logical, content must be organized and the entire experience should be user-friendly on both desktops and mobile devices.

A strategically built and organized website makes for an incredible visitor experience while making it easier for search engines to collect relevant data. All in all, when your site structure is up to scratch, you’re in a better position to command good SEO results and higher rates of conversion.

Internal Links

Internal linking is yet another influential strategy for boosting your site’s user experience and engagement. By linking to related posts within your content, you can lead readers deeper into your website so they can uncover additional helpful info.

This does two things: (1) it keeps visitors on your site for longer and (2) it helps search engines sort through your content’s structure and hierarchy. You could experience a boost in your search rankings as a result.

To learn more about internal linking, check out my guide to internal links for SEO.

5. Measure and Analyze Your Blog’s SEO Performance

As part of your effort to identify what’s working, it’s critical that you regularly evaluate the SEO performance of your blog. Only then will you know whether all your efforts are paying off and you are making tangible steps toward fulfilling your SEO objectives.

Let’s dive in and identify where we should begin and the metrics to track.

Tracking Your Blog’s Search Engine Rankings

By tracking the search engine rankings for specific target keywords, you will gain insight into its performance in search results pages.

One way of monitoring search engine rankings would be using SEOToolSet’s Ranking Monitor feature which offers access to both Google and Bing data. Here’s how the report looks:

Rank tracking must occur on a regular basis for an accurate look at whether your SEO efforts are generating positive results. When you notice your rankings going up, it’s a pretty solid hint that you’re moving down the right path.

Analyzing Organic Traffic and User Behavior

Consider your blog’s organic traffic as well. This is traffic funneled to your blog from search engines versus other sources like social media or paid advertising.

Google Analytics 4 and similar tools can tell you how much organic traffic your blog gets and where your readers are coming from.

Traffic quantity isn’t the only thing to look out for; the actions people take after landing on your site are equally important. How do they engage? Which pages do they spend the most time on? You’ll find all of this data and more in GA4.

Using Insights to Refine Your SEO Strategy

After having compiled all of this data, it’s time to make use of it. Scope out the patterns and trends in your rankings, traffic and user behavior.

Do certain keyword phrases or topics do especially well? Capitalize on them by creating more content around them.

Do some of your site pages have low engagement or a high bounce rate? Look a little deeper at these pages to see if they can be improved in some way.

Use what you learn above to enhance your SEO strategy and make data-based decisions about where efforts should be focused.

Always keep in mind that SEO is not a once-and-done thing. Performance tracking should be constant – it gives you the data you need to make adjustments as needed.

Staying Up-to-Date with SEO Best Practices

With SEO, one thing you can count on is constant change. Although best practices can help a site prosper for an extended amount of time, sometimes things change — and advice changes accordingly.

via GIPHY

That’s the reason why getting and remaining current on the latest SEO developments and practices is so critical.

Countless people stay on top of things by following industry blogs (like ours! If you haven’t already, subscribe to the Bruce Clay Blog.) and search marketing publishers like Search Engine Land.

You can also get some SEO training. We offer in-person SEO classroom training classes and an interactive online SEO training membership site that illuminates the fundamentals of SEO — perfect for SEO newbies.

Final Thoughts

SEO for bloggers doesn’t have to be overwhelming — especially if you have the right tools in tow and some SEO best practices under your belt.

With the steps we’ve outlined in this article, you can curate blog content that ranks highly in the SERPs and provides tangible value to your readers.

Ready to boost your blog’s rankings with expert assistance? Contact us now to discuss how we can help!

Schedule a free SEO consultation

FAQ: How do I apply SEO for bloggers to make my blog content rank higher in search results?

Learning search engine optimization (SEO) for bloggers is a no-brainer for anyone interested in increasing organic traffic and improving site visibility in the search engine results pages (SERPs).

As an expert in the niche, I’ll help you gain a complete understanding of SEO-focused strategies for bloggers who’ve set their sights on higher rankings. We’ll cover the most important facets of SEO here; read on.

To kick off your blog optimization, start with deep keyword research. The goal is to pick out keywords pertinent to your blog topic that are likely to attract your desired demographic.

We recommend utilizing dedicated tools like Google’s Keyword Planner and Ahrefs to find terms and phrases that have high search volume and low competition. Use these keywords naturally while you’re creating your content (in headers, titles, and body text). Overstuffing keywords can be counterproductive, resulting in search engine penalties – try not to go overboard.

Another essential factor is creating content, specifically high-quality blog content. It must deliver value for readers in a way that resonates with them. This will lead visitors to hang out on your site for longer, reducing bounce rates and boosting your search engine rankings.

You can find success with producing enlightening, detailed pieces that speak to your audience’s queries and present viable solutions. You can also achieve ranking increases by revamping or updating your older content.

On-page SEO requires you to optimize your site pages one by one to bolster their rankings. You’ll use your chosen focus keywords naturally and thoughtfully, infusing them into your title tags, meta descriptions, and image alt tags.

For organization, use header tags (H1, H2, H3). They give your content a clear structure so search platforms can quickly understand the topics and subtopics your blog focuses on.

And never neglect your internal linking structure, which helps search engines and site visitors navigate your website. Incorporating internal links to other relevant posts on your blog helps to distribute page authority and improve your user experience.

And infusing external links to leading sources in your niche can raise your credibility and lead to even better SEO performance.

Technical SEO is another part of the equation that you shouldn’t overlook. Your blog should be optimized for mobile, considering the astronomical number of users who access content on mobile devices. In addition to that, it’s wise to evaluate your site loading speeds.

Search engines prioritize faster-loading sites in the search result pages versus slower ones. Quicker sites tend to provide a smoother, more satisfying user experience. Google’s PageSpeed Insights can help you hone in on potential areas for improvement when it comes to optimization.

Social signals also pull a lot of weight in the SEO world. You can increase traffic and engagement through widespread content promotion. Share each of your posts on different social platforms.

When others share your content and authoritative websites link back to your site, it has a positive effect on your rankings in the SERPs. You can further broaden your blog’s reach by urging your most dedicated followers and subscribers to share your posts.

Google Analytics and Google Search Console provide invaluable monitoring and reporting features so you can take a deeper look at your SEO efforts. Their helpful insights tell you how your blog is doing and any strategies that could bring you positive results.

They can also highlight tactics that aren’t working and need to be altered. Regularly inspecting and modifying your strategy based on current trends helps to ensure that your rankings continually improve.

It’s vital to track and analyze your SEO efforts using tools like Google Analytics and Search Console. These tools provide insights into how your blog performs, highlighting which strategies are effective and which need adjustment. Regular analysis and adaptation based on trends ensure continuous improvement in rankings.

Are you a blogger who struggles to understand the many complexities of SEO? You’re not alone — many others do. And this lack of understanding can result in low rankings.

This is where professional assistance or deeper learning of SEO strategies, including off-page SEO, can be useful. If you follow the information I’ve shared above, along with seeking consultations from experts, you’ll see more online visibility and improved search rankings.

Step-by-Step Procedure

1. Conduct Keyword Research: Get your hands on keyword resources such as Google Keyword Planner to find promising keywords.
2. Analyze Competitors: Figure out which keywords your biggest competitors are using.
3. Optimize Title Tags: Include primary keywords in your title tags.
4. Craft Compelling Meta Descriptions: Write engaging meta descriptions using primary keywords.
5. Structure with Header Tags: Use H1 for titles and H2 and H3 for subtopics while incorporating keywords.
6. Enhance Content Quality: Write valuable, engaging, and informative content.
7. Format for Readability: Use bullet points, short paragraphs and multimedia content.
8. Optimize Images: Write descriptive file names and alt text for images – incorporate keywords into these names.
9. Build Internal Links: Add hyperlinks to some of your other blog posts.
10. Acquire Backlinks: Earn backlinks from the top blogs in your niche or industry.
11. Improve Mobile Usability: Take steps to ensure that your blog is mobile-responsive.
12. Enhance Page Speed: Accelerate page speeds using Google PageSpeed Insights or similar tools.
13. Create a Sitemap: Submitting your completed sitemaps to all major search engines is key for ranking higher in their results pages.
14. Implement HTTPS: Get an SSL certificate to make your site more secure.
15. Promote on Social Media: Share content on pertinent social platforms to get in front of more eyes.
16. Encourage Social Shares: Add social sharing buttons on your blog.
17. Monitor Performance: Use Google Analytics to track blog performance.
18. Analyze User Behavior: Use analytical tools to find out how your site users interact with your blog.
19. Update Old Content: Continually update any outdated content with fresh facts, viewpoints and more.
20. Focus on User Experience: Improve your site’s navigation and overall user experience on your site for max user satisfaction.
21. Use Schema Markup: Add structured data for rich snippets in search results with schema markup.
22. Avoid Duplicated Content: Ensure all content on your blog is unique and not duplicated anywhere on your site.
23. Adapt to Algorithm Changes: Stay informed on search engine algorithm changes through regular monitoring.
24. Seek Expert Help: Consider consulting SEO professionals for advanced strategies.

Mastering SEO for bloggers is an ongoing learning journey that tests your adaptability and strategic thinking. By consistently applying these SEO practices, you may experience an upturn in both visibility and rankings for your blog.

Understanding SEO’s nuances, from keyword research to maintaining technical health, ensures a robust and search-friendly blog. Always remember to track your performance and stay abreast of the latest SEO trends and best practices for sustained success.

The post SEO for Bloggers: Essential Tactics To Improve Search Visibility appeared first on Bruce Clay, Inc..

Artificial intelligence-driven content can be an incredible asset when properly integrated into marketing campaigns.

Digital marketing can be dauntingly complex, so we developed PreWriter.ai to help streamline the process and elevate your digital marketing efforts through AI-powered content development.

In this article, we’ll discuss how PreWriter’s AI-powered content enhances your digital marketing strategies:

• What Is PreWriter?
• The Impact of PreWriter’s AI-Powered Content on Digital Marketing Strategies
  • Drives Traffic Through Increased Content Quality
  • Grants You More Time for Strategic Planning
  • Increases Your Productivity
  • Preserves Your Brand’s Essence
  • Makes Content Optimization Easier
• FAQ: How do AI-powered content creation tools drive digital marketing results?

What is PreWriter?

In short, PreWriter is an AI-driven application that empowers writers and support businesses in reaching their content marketing goals. In just six minutes, the app goes through all the preliminary writing steps (research, competitor analysis, etc.) and generates writer-ready content that’s thoroughly-researched, thoughtful, engaging and targeted to your audience.

Your writer or content team can use PreWriter’s outputs to quickly create articles, website pages, landing pages, emails — virtually anything you can think of. And the best part: You can double or even triple your output and save money, all while reaping the benefits of top-notch content.

The Impact of PreWriter’s AI-Powered Content on Digital Marketing Strategies

Leaning on PreWriter during the content creation process can elevate your digital marketing strategy in ways you couldn’t imagine. As you take on functions like search engine optimization and content marketing, you’ll find that PreWriter takes a load off in the following ways:

Drives Traffic Through Increased Content Quality

High-quality content is central to any worthwhile digital marketing strategy; it’s one of the main drivers of organic traffic to your site. Without it, even meticulously planned marketing campaigns are destined to fall flat.

PreWriter produces superior content based on advanced algorithms, research capabilities and your own unique inputs. The app gives style, grammar and persona suggestions to your team so they can effectively tailor that AI-generated content for your purposes.

The result is content that’s of superior quality – higher quality than many can achieve on their own.

Whether you’re a writer or business, you can expect to gain the following marketing benefits through the use of PreWriter:

• Better SEO Performance: PreWriter boosts your content’s search engine-readiness through the generation of content that already uses industry-relevant keywords, applies a logical structure and ensures readability. And let’s not forget the SEO suggestions the application gives to writers for further optimization. This SEO-optimized content is poised to perform better and rank well in search engines. You’ll get more organic website traffic as a result.
• More Engagement: Another great thing about PreWriter is that it can gather and break down minute aspects of your audience’s preferences and behaviors. Armed with the application’s style, tone and grammar suggestions, your writers will be able to polish PreWriter’s outputs in a way that deeply resonates with your intended market. Users engage better with personalized content — they will usually spend more time on your website and are more likely to share your business on their socials. All of this broadens your brand’s reach.
• More Conversions: Content created with the help of PreWriter is much more targeted, honing in on potential customers’ problems and needs and positioning your products or services as the solution. Such personalization puts you in line for higher conversion rates, where more of your site users turn into customers, subscribers or leads.

Creating Quality Content is Easy with PreWriter

To create an outline or even a full article with PreWriter, simply enter a keyword or topic you want to write about. Then wait for the application to do its work – it takes just a couple of minutes. After that’s done, you’ll have content that’s writer-ready and already of surprisingly high quality. Once your writer is all done working their magic, you’ve got a piece of content that is ready to work for you.

With PreWriter, creating superior quality content is practically effortless!

Have you been looking for ways to supercharge your digital marketing efforts? Sign up for PreWriter now – we’ll gift you 20 free tokens to try it out.

Try PreWriter Now

Grants You More Time For Strategic Planning

What could you and your team do with more time? A lot. As you may already be aware, content creation tends to be one of the most time-intensive parts of digital marketing. It takes quite a bit of time to complete the preliminary writing steps like topic selection, competitor research, keyword selection and topic outlining. PreWriter takes care of all of that (and more), and does it in a fraction of the time required to do it manually. This saves you multiple hours on every page you create.

You can devote that saved time to fine-tuning your digital marketing strategy. You also get to enjoy these marketing benefits:

• Deeper Connections: When time is tight, spending time fostering connections might be more than a notion. With PreWriter doing a lot of the heavy-lifting on the content creation front, you get to dedicate more time to building those all-important connections in your industry. This promotes greater trust in your enterprise, heightened customer loyalty and higher conversion rates.
• Broader Experimentation: With the time that PreWriter saves you on content, your team can test different content formats, channels and marketing techniques. It’s through this market exploration that you uncover new and exciting approaches that can set your brand apart from competitors and help you attract new audiences.
• Tighter Content Optimization: More free time gives you the opportunity to tightly optimize each piece of content. From SEO research to search term integration to performance analysis and more, you could have all the bases covered. Optimized content does much better on search platforms, plus it increases traffic and engagement rates.

Case Study: Saving Time With PreWriter

In addition to using saved time for strategizing, you can use PreWriter to scale up your content creation efforts to further bolster your digital marketing goals.

Using this same application, we created localized content for 900 website pages. We generated the content on PreWriter and had our team finish them up. The average page takes around 4 to 5 hours to write without PreWriter. But with PreWriter, it took just 70 minutes for us to complete each page.

Increases Your Productivity

Whether you outsource your content creation functions or pay in-house writers, adding PreWriter to the mix greatly increases productivity. It enables your writers to create much more content in less time and with fewer resources while improving content quality.

It’s all in how the application automates the time-intensive parts of the writing process. Your writers no longer have to spend time staring at a blank screen, fishing for topic ideas or fleshing out outlines from scratch. PreWriter takes care of all of that.

Equipping your marketing team with PreWriter:

• Shortens Campaign Launch Timelines: PreWriter’s AI capabilities get your content from conception to completion at a lightning fast pace. As a result, you can initiate and expand your marketing campaigns more quickly. In many cases, this is what you need to stay several paces ahead of your business rivals and respond swiftly to changes in the industry.
• Ensures Content Consistency: An increase in productivity paves the way for a consistent content flow. You can quickly go from publishing a blog per week to publishing daily thanks to PreWriter. Over time, your team can build a backlog of publish-ready content to fuel your marketing efforts. Putting out content on a regular basis keeps your business top-of-mind, making it easier to engage your target group and keep their interest.
• Boosts Your ROI: By producing more content efficiently and affordably, PreWriter enables you reach a higher digital marketing return on investment.

See how PreWriter can improve your productivity! 

Try PreWriter Now

Preserves Your Brand’s Essence

Developing and preserving your brand’s essence is of extreme importance to any digital marketing strategy. PreWriter ensures that your content is original and that it stands out against competitors. Your writer can then review and add finishing touches to tweak the brand voice and style and ensure compliance.

Businesses and teams that take advantage of PreWriter can:

• Develop a Cohesive Brand Voice Across the Web: Through the provision of original content and insightful suggestions, PreWriter makes maintaining a consistent brand voice a cinch. This makes your brand identity stronger and boosts your recognizability and trustworthiness, even in a crowded market. It also encourages a more profound connection between your business and individuals in your niche.
• Preserve Your Brand’s Identity As You Scale: It’s easy to lose sight of your brand’s identity when you’re publishing staggering volumes of content. But that just doesn’t have to be the case with PreWriter. Even as you scale up content production, PreWriter helps to ensure that the content remains true to your brand’s voice. This allows you to expand your reach and increase output without diluting your brand’s essence, effectively growing your online presence.

Makes Content Optimization Easier

PreWriter generates content that already incorporates the most important keyword phrases for your target audience. It’s done for you. The application also offers invaluable insights by analyzing search trends and user intent. With so much of the groundwork done for you, content optimization becomes less cumbersome.

Here are a few additional digital marketing benefits to consider in this regard:

• Industry Competitor Targeting: Your business and its competitors are always vying for the number one spot. PreWriter makes it easy to surpass them via reverse-engineering technology. With a competitor’s URL and a couple of minutes, PreWriter executes the pre-work required to help you generate optimized content that far outperforms your competitor’s.
• Effortless Localization: PreWriter conducts deep research on different geographical areas and can actually understand local subtleties and variations. It then infuses that information into its outputs. As referenced earlier in the case study, you can painlessly create hundreds of optimized local pages.

Take Your AI-Powered Content Creation to the Next Level

PreWriter is designed to revolutionize your digital marketing strategy and bring incredible results to your business. By employing this AI technology, you can streamline your content creation process and engage target audiences effectively.

Take advantage of PreWriter to upgrade your digital marketing program now.

Start Your Free Trial

FAQ: How do AI-powered content creation tools drive digital marketing results?

AI content creation tools can reshape your digital marketing strategy in ways that may not be immediately obvious.

For starters, they can synthesize sizable data sets and uncover valuable insights, helping your team of marketers develop tailored strategies. The result is more productive and effective digital marketing initiatives and strategies, more and better engagement and skyrocketed conversions for your business.

AI-powered content is a huge boon in digital marketing, primarily for its personalization capabilities. This content comes from sophisticated systems that can analyze data to tailor outputs to individual audiences and behaviors.

The best AI content tools equip marketing personnel with suggestions they can use to create highly customized content that reaches users and potential customers on a different level.

Adding AI-powered content to your digital marketing strategy also helps you reclaim some of your content creation time. It does so through automating tasks like research and keyword selection and generating content to build from.

With these (and more) AI processes in place, your team can spend more time focusing on higher-level projects and initiatives for enhanced precision and consistency in your campaigns. All of this drives better digital marketing results.

What’s more, AI-powered content tools like PreWriter strengthen your business’s search engine optimization (SEO) standing. Such tools can highlight optimization opportunities and provide helpful suggestions to increase your rankings on the SERPs. When businesses take advantage of such suggestions and optimization opportunities, they may see steep increases in organic website traffic, leading to higher chances of conversions and revenue growth.

Then there’s content quality, a non-negotiable part of digital marketing. You can depend on these tools to produce first-rate content that can be adapted to your audience. They also examine data and identify trending subjects and themes, among other things. If you regularly put out high quality content poised to connect with your target market, you’re in a better position to make those all-important connections.

All in all, infusing AI content into your digital marketing program affords you ample opportunities to achieve more substantial results. We trust you want to be competitive in your market; leaning into AI content creation is a great way to do so.

Step-by-Step Procedure

1. Look into your current marketing strategy and note any gaps where you could possibly make some improvements.
2. Find AI content creation tools that address the issues identified in your market strategy analysis.
3. Employ AI-powered data analytics software to evaluate data from both users and customers.
4. Use machine learning algorithms to get a good understanding of users behavior and preferences.
5. Leverage artificial intelligence for audience segmentation, then tailor your content for each individual segment.
6. Craft relevant, engaging content using AI-driven content development resources.
7. Use AI as part of your social media strategy to automate content publishing and social exchanges.
8. Employ AI-based email marketing solutions to customize and refine your campaigns.
9. Use predictive analytics to get ahead of market developments and user preferences.
10. Enhance your site’s search readiness using AI-driven SEO software.
11. Monitor your campaign’s performance over time. Draw upon your AI software’s real time analytics capabilities.
12. Review and utilize the insights discovered by your AI tools to make data-driven decisions.
13. Continually modify and perfect your digital marketing approach after reviewing AI’s insights.
14. Deliver quick and thorough helpdesk support via AI chatbots and virtual assistants (VAs).
15. Regularly evaluate the success of your AI-driven marketing campaigns.
16. Keep up with the newest AI technologies, best practices and trends in digital marketing.
17. Educate your marketing team on how to effectively make use of AI applications.
18. Assess the ROI of your AI-based digital marketing tactics.
19. Find out which approaches work best through A/B testing.
20. Prioritize information privacy and compliance while using AI-focused tools.
21. Use AI to stay competitive by analyzing competitor strategies.
22. Request user opinions and feedback to help you make meaningful changes to your strategy.
23. Document any lessons learned and best practices for future AI-driven marketing efforts.

AI-powered content has great potential to overhaul your digital marketing initiatives through automating key processes, providing helpful insights, increasing content quality and much more. Taking full advantage of AI helps you drive even more engagement, boost your conversions and ultimately achieve your marketing goals.

How big of a role does AI-powered content play in your digital marketing strategy? Have you tried PreWriter yet? Share your thoughts below! 

The post How Does PreWriter’s AI-Powered Content Enhance Digital Marketing Strategies? appeared first on Bruce Clay, Inc..

We’re officially in a new world of AI-powered efficiency.

According to IDC research, 39% of companies invest in AI primarily for operational efficiency. Many businesses are realizing other benefits of AI, including increased innovation and improved customer retention.

When it comes to the world of SEO, AI is revolutionizing it in many ways — not the least of which is content creation.

Today, there are many tools available for AI-assisted content creation, and now we at Bruce Clay are proud to introduce our own: PreWriter.ai.

In this article:

What is PreWriter?

PreWriter.ai is an application that interfaces with various AI functions — including Google — to research and produce first drafts of content. We built it on the premise that we can leverage AI ethically when we use the power of machines with the expert skills of a professional human writer or editor.

Imagine a world where producing high-quality, engaging, SEO-optimized content is more efficient, moving marketing programs forward faster and without the delays we’re used to seeing with content creation.

PreWriter makes this possible. This tool blends the art of content research and ideation with content outlines that provide an excellent starting point for writers.

How Does PreWriter Work?

PreWriter takes an input, then leverages AI’s predictive power to tailor content to specific audience segments and uses natural language processing to refine content’s tone and style, coupled with automated SEO tools for improved search engine rankings.

All you have to do is enter a piece of content into one of PreWriter’s tools (more on this later) and run it. It can be almost anything — a URL, keyword, topic, list, outline, even a complete article — and PreWriter will give you a comprehensive analysis of things like:

• Keywords
• Meta descriptions
• Related questions
• Briefs
• Outlines
• Full pages of content
• Webpage suggestions

PreWriter does the heavy lifting in the beginning stages of content development by doing thorough research and producing quality drafts to hand off to your content team.

Writers are empowered to do what they do best — infuse personality and creativity into the content to improve quality and maintain brand style, voice and guidelines.

PreWriter Features

PreWriter is a content generator, but it’s also so much more. Here are some of its key features:

Keyword Analysis: PreWriter analyzes keyword performance to give you the keywords and phrases that are likely to perform the best. You can use these insights to optimize your content strategy around and improve SEO.

Human Content Creation at Volume: In minutes, PreWriter can produce almost any type of content you want — keywords, topics, subtopics, drafts for blog posts, articles, step-by-step guides, FAQs — at volume. All that’s left to do is pass the initial drafts to your writers to work their magic.

Competitor Analysis: Competitor research isn’t very fun, but it’s a key part of a good content strategy. PreWriter can do the work for you — with just a competitor’s URL, it can quickly reverse engineer your competitor’s content, giving you insights into how you can do it better. And as most of us know, successful SEO is about beating the competition, not the algorithm.

Improvement Suggestions: One of the great things about PreWriter is its ability to suggest ways to improve your content. Not only will it find and fix any spelling and grammatical errors, but it will also give you recommendations on where to place keywords and how to write meta descriptions and header tags. PreWriter can also propose ideas on how to refine the content to be better suited for your audience. It’s a very useful tool to create content that will perform well in search engines.

Ready to give PreWriter.ai a try? Visit prewriter.ai and sign up for a free account. You’ll get 20 free tokens to try out the tools.

What’s Included in PreWriter?

PreWriter is a powerful content creation suite with many tools at your disposal, including:

Page Creator: Input a keyword, list or outline to generate a page of content with a 100x keyword list, a detailed FAQ and page profile information.

Page Profile: Input a website URL or text from an existing article to get a Page Profile Report. This report includes primary and secondary keywords, article information such as meta description, related questions and recommendations for adding content.

Refresh Article: Refresh/rewrite an existing page of content by entering source article text or a URL. Try it on a competing page.

Article Summary: Summarize an article from source content or a URL.

FAQ Generator: Input a single question into the tool to generate an amazingly detailed FAQ page. We add these FAQs to every page and blog post on our own website — and they really do rank well!

Content Translator: Quickly translate content from almost any language to almost any language. It’s a great tool to localize content for audiences in various regions around the world.

And more! Here’s a look at the PreWriter dashboard. More tools will be available in the future as we expand and improve the software.

PreWriter is a token-based system; each tool uses one or more tokens. For example, the Page Creator tool costs five tokens for a single run. Learn more about the token pricing structure here.

Check out what’s currently available in PreWriter — sign up for an account to get 20 free tokens to try out the tools.

Try PreWriter for Free

Five Reasons To Use PreWriter

1. It’s efficient and very cost-effective. PreWriter does the routine, mundane tasks for you, significantly reducing production time and costs, usually by more than 50%. You can double or even triple your writer output per hour.
2. It improves the quality of your content. PreWriter gives you advanced topic, persona, grammar and style recommendations to help you improve your content and keep it relevant for your target audience.
3. You can expand your global and local market reach. Many businesses are embracing content localization, and PreWriter can help. It supports multiple languages, helping businesses increase engagement with international audiences. It also researches and generates content tailored to a specific region to expand your local presence.
4. It streamlines the content publishing process. PreWriter excels at expediting content writing and simplifying the publishing process. It generates a list of research-backed content suggestions, giving you many topics to choose from. PreWriter then provides data, facts and other relevant information that you can integrate seamlessly into your content.
5. It empowers writers. PreWriter manages research and drafts stages of content creation, freeing up writers to concentrate on refining, adding personality and conforming to brand guidelines. PreWriter is NOT a replacement for writers or content teams — it’s a helpful resource that enables them to focus on what they do best.

Who Benefits from PreWriter?

If you’re in the business of content development, PreWriter is for you. Writers, bloggers and content creators will find it very useful. But many others will benefit from using PreWriter, including:

• SEOs
• Digital marketers
• Website owners
• Business owners/C-suite

Your website — and your target audience — will benefit from PreWriter’s ability to produce SEO-friendly content fast. Businesses will benefit from a streamlined content creation process that frees up time, money and resources to devote to other important projects and campaigns.

How To Sign Up for PreWriter

Ready to try PreWriter for yourself? Signing up is easy, plus you’ll get 20 free tokens to use the tools.

Go to the PreWriter signup screen and complete the signup by doing either of these things:

1. Click on the Google button to sign up using your Google Account, or
2. Enter your email address and desired password, then click Sign Up. You’ll get an email with the link to verify the email address before you can log in.

Once logged in, you’ll be taken to the PreWriter dashboard where you can run any of the tools with your pre-loaded tokens.

Get your free tokens

Final Thoughts

We believe PreWriter is a gamechanger in the content development process, and we’re excited to bring it to you.

One final important note: The content generated from the software is NOT designed to be a finished product. We call it PreWriter for a reason — any content produced must be handed off to a writer to review/edit for accuracy, style and tone.

Give it a try and see how it can improve your content production workflow.

FAQ: How does PreWriter integrate AI and SEO features to enhance content creation efficiency?

PreWriter.ai is built with advanced artificial intelligence (AI) algorithms that recognize language and predictive writing patterns, speeding up content production while maintaining quality. But PreWriter goes further — its AI capabilities help with keyword analysis, metadata production and structuring content to meet SEO best practices without taking hours of effort from teams of content marketers to optimize it properly.

PreWriter uses AI technology to understand complex language nuances and interpret them against SEO requirements, producing content with careful consideration for keyword density, readability and relevance — key aspects in successful content production that must be planned out carefully before being produced by AI technology alone. PreWriter makes this process faster by giving data-driven insights and real-time editing suggestions, something other software tools cannot do!

PreWriter’s unique combination of AI with SEO makes keyword research faster and more accurate. It monitors current trends and competing businesses’ moves before suggesting keywords it thinks will perform best based on predictive analytics and predictive analysis capabilities. Writers can use this info to quickly target their audiences. PreWriter also features predictive analytics capabilities which allows writers to forecast future trends so that their content strategies can adapt accordingly.

PreWriter uses Natural Language Processing (NLP) to understand the context and sentiment of content, ensuring it reaches its target audience with appropriate tones and messaging. As such, its outputs tend to be more conversational in tone — perfect for reader engagement and better search engine rankings.

PreWriter offers an intelligent solution for content creators seeking to ensure consistency and relevance while adhering to SEO guidelines. Its dynamic content strategy adjusts automatically based on real-time SEO metrics to keep content relevant and fresh while increasing both user experience and search engine performance.

Utilizing semantic SEO, where AI recognizes the meaning behind searches, PreWriter allows content creators to produce answers that directly address user intent. This increases search engine rankings and reader satisfaction rates while helping prevent keyword stuffing. PreWriter’s semantic SEO features helps content remain natural and authoritative.

PreWriter can also streamline the editing process. Equipped with real-time grammar and style checks as well as SEO optimization recommendations, PreWriter serves as an all-in-one solution that enhances productivity and content quality; ultimately resulting in faster turnaround times and more effective workflows for content creators.

Use PreWriter’s deep learning capabilities to your advantage. By continually feeding it your preferences and past performance data, users can shape its output to match your unique brand voice and style for increased engagement and SEO performance.

Step-by-Step Procedure

1. Sign up for PreWriter and log in to get to your Dashboard.
2. Launch a new project by clicking the “Start Project” button, then select the tool you want to use, such as the Page Creator tool.
3. Click the “Add New” button to start a new project. Enter a website URL, plus any primary and secondary keywords that relate to your topic (optional), then click “Generate Page.”
4. Give the content output to a writer to review and edit for tone and style.
5. Use PreWriter’s SEO analytics tool to review keyword usage and density. By adjusting according to SEO recommendations, headings, subheadings, meta descriptions, internal/external linking will also become possible.
6. Implement real-time grammar and style suggestions to boost content quality. Utilize the topic clustering feature to link related pages for improved SEO. Make use of predictive analytics to stay on top of future content trends, and apply semantic SEO to ensure the content answers user intent, query context, etc.
7. Conduct a final SEO audit to identify any optimization gaps, then export your content and finalize it for publishing.

PreWriter’s combination of AI and SEO is comprehensive, covering various facets of content production and optimization. This automated yet intelligent system ensures high-quality writing is produced efficiently while satisfying search engines and meeting user intent. By taking advantage of such cutting-edge tools, writers and marketers can vastly increase workflow efficiency and gain an edge in today’s digital marketplace.

The post Meet PreWriter: The AI Content Creation Suite That Empowers Writers appeared first on Bruce Clay, Inc..

Google has been tight-lipped about its ranking factors since the beginning, but we can guess which factors make the top of the list. And, if I were to guess, content would be the No. 1 ranking factor in Google’s algorithm.

That is because search engine results wouldn’t exist without content to rank. Of course, Google provides all sorts of other indicators that content is of the utmost importance.

But not just any content — quality content. Google wants to ensure that its users get the best results.

Knowing that content is a major ranking factor, it’s important to periodically review your content and ensure that it’s as good as possible so that you can compete in the search results. In this article, I’ll share nine strategies on how to upgrade your content.

1. Do a Content Audit

If you already have a lot of content on your website, begin with a content audit. This will give you a starting point and clear direction on which webpages to upgrade.

First start with a trusted SEO tool to get a big-picture view of all your web pages (you can use our SEOToolSet to do this but there are others).

Once you have a master list of URLs, you’ll divide the webpages into three buckets:

1. The first bucket includes webpages that get the most rankings and traffic, such as those ranked up to position 10 in the search results.
2. The second bucket is webpages that have the potential to get better rankings and traffic, for example, those starting at position 11.
3. The third bucket is webpages that perform poorly and aren’t in either of those categories.

Then, focus on strengthening the content in the first two categories.

Read more:

• The 13-Step Web Content Audit to Boost Visibility in the Search Results

2. Perform Keyword Research

Once you understand the webpages that you are going to optimize, look at the desired keywords for each page.

Find out what keywords have been assigned and compare that to what search queries bring in traffic.

Again, you can use our SEOToolSet to find out what keywords are bringing in traffic. You can also tap into Google Search Console to find out which search queries are generating impressions and clicks to your website in Google’s search results.

Examine the keywords — do they still resonate with the content of the webpage and your audience intent? Does the page need to be optimized with different keywords now?

Read more:

• What Are Keywords?

3. Do Some Competitor Research

With a keyword list for the webpages and content you are updating, it’s time to dive into some competitive research.

Without understanding who your competition is in the search results for each keyword (aka those ranking on page one) you will not have a clear picture of how to optimize your content.

You can analyze your competition in a couple of different ways: 1) The manual “old fashioned” way, where you plug in a keyword into the search results and start digging or 2) The automated way using tools to discover which webpages rank for your keyword.

The tools will give you much more data quicker on the top-ranked pages and their websites. For example, if you used our SEOToolSet, you could find out things like:

• The on-page ranking factors
• The off-page ranking factors
• How often they use your targeted keyword and where
• Readability metrics of the webpages
• Recommendations on how to optimize your webpages based on the competition
• The health of your competitor’s website

Check out these free versions of tools in our SEOToolSet to get you started:

• Multi-Page Informational tool
• Check Server Page tool

Competitor research helps you be the least imperfect compared to your competition. And, once you understand how the competition is optimizing, you can do as good or better.

Read more:

• How to Do Competitor Research for SEO

4. Implement E-E-A-T

E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. Google invented this concept and it’s outlined in its Search Quality Rater Guidelines.

That document was first used internally to train search quality raters. These people evaluate the quality of the search results, so Google can use that data as a feedback loop for its algorithm.

Eventually, the internal document was leaked, and in 2015, Google made the full version available to the public. It has been revised several times since then, and anyone can view it.

The Search Quality Rater Guideline is a sort of manual for website publishers to understand how Google human quality raters view quality content. So it’s worth understanding it and how it can apply to your website.

Don’t fall into the trap of thinking that it applies to the algorithm; it doesn’t. It can, however, be used as a loose guideline for building higher-quality webpages.

Building on the steps you’ve taken thus far, use the concepts in the Search Quality Rater Guidelines to examine your top webpages (and your website as a whole) to ensure they demonstrate E-E-A-T.

Read:

• Complete Guide to the Fundamentals of Google’s E-E-A-T
• E-E-A-T and SEO: You Can’t Have One Without the Other

5. Make Sure Your Content Is Evergreen

It’s not uncommon for old webpages to rank well and bring in a lot of traffic. But most webpages need updating over time. It does not create a good user experience when someone lands on an outdated webpage.

This is where “evergreening” comes in. Evergreening ensures that content stands the test of time.

Practically, that means reviewing and editing the content to ensure it contains the most up-to-date information. Maybe the advice is outdated, or the stats and research to support your points can be updated.

This is an important step in upgrading the webpages you are working on. And, in reality, it should be performed on a schedule throughout the year.

6. Do Some On-Page and Technical Optimization

In this step, you will take the intel you’ve gathered from your competitor research and start applying it to your webpages.

What on-page optimization factors are helping your competition? What technical factors are helping them?

Make sure you’re doing it, too. You can additionally one-up your competitors by using an SEO checklist to see what else might be missing when it comes to optimizing your content and web pages.

Read:

• The Always Up-to-Date SEO Checklist
• Technical vs. On-Page SEO: The Differences

7. Address Duplicate Content

Duplicate content can work against your SEO goals.

When you have two pages that are too similar, Google will choose the one it believes is relevant for a search and filter the other one out — and it may not be the page you want.

So, you want to make sure that the webpages you are upgrading are not duplicated on your website. “Duplication” could be as simple as having the same meta information.

But you might have duplicate content on your site for many other reasons. And here are some of the ways duplicate content is generated:

• Two site versions
• Separate mobile site
• Trailing slashes on URLs
• CMS problems
• Boilerplate content
• Parameterized pages
• Product descriptions
• Content syndication

It goes without saying to avoid other types of duplicate content, too — like the spammy kind. This is when the content on your webpage is too similar to the content on another person’s website.

Read:

• Is Duplicate Content Bad for Search Engine Rankings?
• Understanding Duplicate Content and How to Avoid It
• How to Get Rid of Duplicate Content in WordPress

8. Try SEO Siloing

Where your content is placed on your website can impact your webpage’s rankings. SEO siloing is an SEO technique that structures your website’s content by grouping related webpages together.

How you organize a webpage on your website (whether it’s how you link to it or what directory you put it in) can impact:

1. How search engines crawl and understand that webpage
2. The relevancy of that webpage for a search

You might still wonder how organizing a webpage can improve rankings. Here’s one explanation: One way that search engines determine the most relevant webpages for a search is by sifting through and analyzing the webpages in their index and finding the best fit.

Taking it a step further, search engines like Google may analyze the overall website structure of the web pages it is considering. This helps the search engine determine if a website has enough supporting content for the search term used.

Here, the search engine assesses whether the website is an authority on the topic and, therefore, the best fit for the query.

So, when you are upgrading your content, the big picture of how that content fits into an organized website cannot be overlooked.

Read:

• SEO Siloing: What, Why, How
• 5 Times When SEO Siloing Can Make or Break Your Search Engine Rankings

9. Look at a Whole-SERP SEO Strategy

And last but not least, another “big picture” strategy when upgrading your content is not so much about fixing old pages as it is about creating more targeted new content. This is the “whole-SERP” strategy.

A whole-SERP SEO strategy analyzes the features that appear most in your target keywords’ search results and then creates new content based on your findings. Features can be anything from videos to images to featured snippets and much, much more.

The goal is to create and optimize the content that Google believes is most relevant for a search. For some searches, that might be videos in addition to blue links.

So, in that example, you’d want to ensure you’re also creating videos for those searches. This gives you another opportunity to take advantage of all the search engines’ real estate.

Read:

• What Is a Whole-SERP SEO Strategy?
• Quick Reference Guide to Common Google SERP Features

Content is a major SEO ranking factor. It’s important to get it right. Follow the steps outlined in this article and your content will be optimized to compete better in the search results.

Our SEO experts can help you upgrade your content for better performance and results — higher search ranking, more online visibility and organic traffic, and increased revenue. Schedule a free SEO consultation with us today.

FAQ: How do I ensure my content demonstrates E-E-A-T for better SEO results?

Demonstrating Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) is one of the best ways to improve your SEO results. Because Google prioritizes high-quality content that is helpful and valuable to users, it is important to understand how implementing E-E-A-T can affect your rankings.

Let’s look at each factor that make up E-E-A-T and how you can incorporate them into your content:

Experience: Experience builds trust with your audience because it demonstrates that your brand is well equipped to solve their needs. Include first-hand experiences, case studies and detailed reviews in your content to authenticate its depth. Use personal anecdotes and in-depth experiences into articles to make your content relatable and build trust with your readers.

Expertise: Expertise helps establish your brand as a trusted expert in your field and demonstrates to your audience that you possess the right knowledge to answer their questions. Establishing expertise involves producing well-researched content backed by credible sources, statistics, and in-depth analysis. Your content should be comprehensive, meticulously detailed, and vetted for accuracy. Establishing yourself as a subject matter expert means you can offer insights and solutions that users can’t find anywhere else. When possible, display credentials and link to other authoritative sources to further improve perceived expertise.

Authoritativeness: You can establish authoritativeness by consistently publishing high-quality content that is recognized — and cited — by others in your industry. To accomplish this, you’ll need to acquire backlinks from reputable sources, get featured in popular industry publications, and engage with thought leaders. You’ll have to stay current on the latest industry trends so that you can always provide valuable insights. Nurturing professional relationships also contributes to building authoritativeness.

Trustworthiness: If your audience doesn’t trust you, you can forget about successfully competing online. Build trust by maintaining transparency, always adhering to ethical standards, ensuring your site is secure, well-structured and easy to navigate, and maintain data privacy for users. Be sure to disclose any kind of affiliations and always present information transparently. Encouraging your users to provide user-generated content such as reviews or testimonials can also improve trust.

When developing your content, you must include keywords and their variants naturally throughout. This keeps your content relevant and is an important factor in boosting your search engine visibility. If you’re writing an article, naturally incorporate keywords into text while providing valuable information to improve your SEO results without compromising readability.

It’s a good idea to frequently audit your content to make sure it always demonstrates E-E-A-T. This helps to maintain and improve your search engine ranking. Identify content areas that need improvement and adjust your strategy as necessary.

Step-by-Step Procedure

1. Research and identify key topics that are relevant to your audience and that will demonstrate your expertise.
2. Compile authoritative sources like academic papers, industry reports and other credible sources/websites.
3. Create detailed content outlines that cover topics comprehensively.
4. Include personal experience, case studies and real-world examples into your content.
5. Write your content clearly and concisely, make it engaging and always address the needs of your audience.
6. Review your content to ensure it is completely accurate and backed by verifiable data.
7. Highlight any credentials, qualifications, or other relevant expertise to establish credibility.
8. Include high-quality internal and external links to reputable sources and related content.
9. Use headers, bullet points and conversational language to optimize your content for readability and SEO.
10. Regularly audit your content and refresh as needed to keep it accurate and relevant.
11. Engage with the community by responding to comments and participating in discussions.
12. Build authoritativeness by publishing your content on trusted platforms within your industry.
13. Promote your content on social media and other relevant networks.
14. Acquire backlinks from trusted websites and other authoritative sources.
15. Demonstrate qualifications and expertise by including author bios in your content.
16. Maintain a consistent publishing schedule to build audience loyalty and trust.
17. Optimize your website to be user-friendly and secure. Always follow best practices for data privacy.
18. Use structured data markup to help search engines better understand your content.
19. Frequently monitor content performance. Analyze data to understand user behavior and adjust your content strategy accordingly.
20. Experiment with various multimedia content like videos and podcasts to add even more value to your content.
21. Encourage users to generate content like reviews to further boost credibility.
22. Proofread and fact-check your content meticulously to maintain editorial standards.
23. Expand your reach by collaborating with other industry experts and influencers.

Demonstrating E-E-A-T in your content is more than an SEO technique; it’s an ongoing commitment to providing value, building trust, and positioning yourself as a credible authority. Follow these steps to upgrade your content that naturally attracts a wider audience and achieves better SEO results.

The post 9 Practical Steps To Upgrade Your Web Content appeared first on Bruce Clay, Inc..